For more than 20 years, our Newton, MA TV commercial production company has supported brands—from emerging ventures at N2 Innovation District to established Fortune 500 leaders—make their mark in the local scene. We create captivating 15-, 30-, and 60-second spots that are perfect for primetime TV and today’s leading OTT platforms.
If you’re looking for a Newton, MA TV commercial production team that blends top-tier creative skills with practical, local insights, you’ve found your team.
Once your spot is ready, you can air it in the Newton, MA region on cable providers like Comcast or Verizon, or send it to local affiliates such as WCVB Channel 5 (ABC), WHDH 7 (NBC), and CBS Boston.
Our team is equipped to help you navigate the intricacies with television networks to guarantee your commercial airs. From encoding specs and closed-captioning to traffic delivery and network approvals, we take care of the technical and logistical aspects that ensure your ad runs seamlessly, without delays. With Newton granting you access to numerous viewers across the region—and beyond on connected devices—this is exposure you definitely want to secure.
If you choose to shoot your TV spot in Newton, Massachusetts, we offer a range of solutions for your project. Utilizing industry-leading cameras like Canon and RED, alongside skilled crews, we are ready to capture your ad in remarkable HD or 4K. We also provide dynamic aerial videography using drones to showcase Newton’s skyline, parks, or your venue from above. Regardless of whether you’re filming indoors, outdoors, or on a green screen at a local studio, we customize each production to fit your specifications.
We engage veteran directors of photography, gaffers, and Newton-based television commercial experts—even for half-day shoots. Looking for a cinematic appearance? We’ve got you covered with track and dolly systems, jibs, Steadicams, or gimbals. Interested in pricing? Our team is eager to guide you through all the specifics.
From a concise 30-second call-to-action to an engaging 2-minute direct-response segment, our editors can manage everything. We produce all forms of broadcast advertising from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style exhibits, along with OTT-optimized cut-downs like 6- to 10-second bumpers. Each project is expertly edited, color-graded, and delivered as ProRes and H.264 masters, in addition to social-optimized versions for peak shareability.
You will receive both a broadcast-quality master and a web-ready file, enabling you to effortlessly display your commercial on social media, your website, or wherever your audience engages. With our smooth workflow, your promotional video production is always prepared to create an impact, no matter where it is viewed.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Newton HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Newton, MA campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Newton shoot stays compliant.
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