- 23 years in business
- 25k videos produced
- 24 hour customer service
For over two decades, our McFarland, WI TV commercial production company has assisted brands—from new ventures in the McFarland Business District to established leaders—to navigate through the vibrant atmosphere of the area. We create engaging 15-, 30-, and 60-second spots that are designed to stand out on primetime television as well as the most popular OTT platforms.
If you are in search of a McFarland, WI TV commercial production team that fuses top-tier creative skills with practical local expertise, you have arrived at the right place.
Once your advertisement is finalized, you can broadcast it across the McFarland, WI region using cable providers such as Spectrum or satellite services like DISH Network, or you can partner with local affiliates such as WISC-TV (CBS) and WKOW (ABC) in Madison.
Our team will assist you in navigating the complexities of working with television networks to make sure your commercial reaches the audience. From encoding specifications and closed-captioning to traffic delivery and network approvals, we take care of all the technical and logistical aspects to ensure your advertisement runs seamlessly and without delay. With McFarland giving you access to a large audience throughout southern Wisconsin—and even greater reach on connected devices—this is visibility you’ll definitely want to capitalize on.
If you choose to shoot your TV spot in McFarland, there are numerous options we can provide for your project. Utilizing industry-leading cameras such as Canon and RED, along with skilled crews, we are ready to produce your advertisement in breathtaking HD or 4K quality. We also feature dynamic aerial videography through drones to highlight McFarland’s scenic landscapes, parks, or your venue from a unique perspective.
We deploy seasoned directors of photography, gaffers, and McFarland-based television commercial professionals—even for partial-day shoots. Looking for a cinematic aesthetic? We have that covered with track and dolly systems, jibs, Steadicams, or gimbals. Interested in our pricing? Our team is prepared to guide you through all the specifics.
From an impactful 30-second call-to-action to an appealing 2-minute direct-response chunk, our editors are capable of managing everything. We create a variety of products including 15- and 30-second broadcast ads, 60-second brand narratives, and 90-second DRTV or infomercial-style segments, in addition to OTT-friendly cut-downs like 6- to 10-second bumpers. Each project is meticulously edited, color-graded, and delivered in both ProRes and H.264 formats, including social-optimized versions for the best shareability.
You will receive both a broadcast-quality master and a web-ready file, allowing you to effortlessly feature your advertisement on social media, your website, or any other platforms where your target audience engages. Thanks to our efficient workflow, your promotional video production is consistently prepared to make an impression, no matter where it appears.
Quick Contact
OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN McFarland HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production McFarland, WI campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production McFarland shoot stays compliant.
response within the hour
