How to Monetize Your Webinars & Live Streams

Webinars and live streams are growing in popularity as social distancing becomes more profound worldwide. While the use of a webinar or live stream to produce leads is known to be effective, what about generating actual monetary value from these activities? We’re showing you how to monetize your webinars and live streams so that you can generate more than just leads from the live content that you deliver to your audience. Start making money off your live stream events, webinars and webcasts before, during, and after the event takes place.

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If you’re taking the time and effort to plan and execute top quality live stream content for your webinar or webcast, chances are people will be willing to contribute to it in a monetary way.

In fact, there are many different ways to monetize webinars. As you work to monetize live stream events that you have planned, always consider the following:

• Topics that are least saturated sell best.
• Your marketing efforts play a key role in the perceived monetary value of your webinar.
• Long after the event is over, your continued persistence will lead to additional monetary gains.

Step 1: Focus on Unique Topics

The first step to monetizing your webinar is to focus heavily on the topic that you are going to cover. Unique topics, such as those that are not saturated online and which do not have free resources available, sell best.

You must provide value to your audience. Your live stream content should focus on topics that answer the unique questions your audience has and offers a solutions to the problems they struggle from.

If you expect the audience to pay for your webinar you’ll have to deliver content that they cannot find for free from a competitor or elsewhere online.

Step 2: Develop a Strong Marketing Plan

As you look at how to monetize webinars or live stream events that most important key is really in your marketing. A strong marketing plan will help you to produce the perceived value necessary for a successful webinar that people will happily pay for.

Once you have strong content in place, a strong marketing plan will help you to set the stage for financial success.

Remember, when you’re operating a paid webinar, the lack of attendees can be a major financial loss for you. Therefore, your marketing plan needs to promote your webinar to the masses so that you have maximum turnout.

Consider the following:

• Email marketing – campaigns should focus on delivering the webinar details to your target audience and explaining why they should attend. What will they get out of it? Why should they pay? Provide value!
• Social Media Marketing – these campaigns should focus on targeting the appropriate audiences via Facebook, LinkedIn, Twitter or Instagram. Paid social media ads will be most beneficial in reaching the maximum amount of viewers in social. Additionally, retargeting campaigns should be utilized to boost recognition of your webinar or upcoming live stream event.
• Video marketing – much like a major conference or event would include video marketing that would be showcased on the website, television, social media and elsewhere, so should your webinar. Contact a professional videographer to assist with creation of a marketing video for your webinar to increase attendance.

Step 3: Deliver Exceptional Quality

Throughout the webinar, delivering exception quality will be absolutely necessary as you asked people to pay to be a part of the event. This is where hiring a professional webcasting company to help you produce the webinar will be vital.

A webcasting production crew can assist with ensuring that the video, audio, and graphics are delivered in a way that keeps your audience engaged and interested. Consider also producing a downloadable version of your webinar from the live feed. This can later be used to further create monetary gain.

During the webinar, you can monetize the event by offering additional upsells or products or services for sale. Are you using a specific product of yours during the webcast? Offer it for sale directly through the webinar. Talk with your production crew about how to do this.

Step 4: Reselling for Additional Value

Once the webinar is complete you can continue to monetize the live stream by providing the option for those who could not attend the first time to purchase access to view the recording.

Make it easy for your target audience to find access to the recording so that they can purchase and download the webinar at their convenience.

Just make sure you include very basic lead capture as you don’t want the need to capture demographic lead details to interrupt the desire of the viewer to pay and view the stream.

Step 5: Repeat

Monetizing live stream events and webinars represents a way for you to generate additional revenue. Paid webinars not only reward your business but also represent additional monetary value for your sales and marketing team.

To get the most out of your webinars, give Beverly Boy Productions a call at 888-462-7808 so that we can help you start producing top quality, valuable webinar content for your audience.