6 Live Webcasting Solutions Chosen By Top Brands
Brands are shifting and making more use of the live webcasting technology that has been widely available to them in recent years. Many that are new to live webcasting solutions find themselves wondering what else they can utilize the webcast technology for? We’ve outlined 6 live webcasting solutions chosen by top brands to maximize value from professional webcasting services nationwide.
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1. Prospect & Customer Education
Brands are using live webcasting solutions as a way of educating their existing customers on a wide range of situations relative to their products and services. Live streamed webinars and webcasts are used to deliver educational content such as product launches and detailed product use guides to new customers.
Likewise, many brands use webinars and webcasts to deliver live streamed introductions to the potential solutions that their products and services can provide.
Live webcasting represents an excellent opportunity for brands to educate customers and their prospects at various phases in the early buying cycle. As such, 88% of brands report that their live webcasting is focused on the delivery of educational content.
2. Lead Generation
Brands that use live webcasting for lead generation focus on the use of things like signup forms and restricted access to webinars and live streams to collect leads. Lead generation with live webcasting essentially begins when the viewer signs in to see the webcast.
This viewer will fill out a lead capture form before they gain access to the stream. This lead capture form is later used by the business to deliver additional marketing campaigns and, hopefully, to convert the lead to a paid subscriber or customer of the business over time.
Lead generation is the second most widely claimed live webcasting solution chosen by top brands. A study recently found that 77% of brands use live webcasting services to generate leads for their business on a regular basis.
3. Strengthened Positioning in the Market
Live webcasting solutions, especially webinars, are used by big brands to strengthen their position in the market against competitors. Webcasts of this nature can be used to deliver product knowledge, showcase side-by-side representations of a product against the competition, and to prove a company’s value in the market.
Although fewer brands are focused specifically on how they can use live webcasting solutions to position themselves more strongly against the competition, an estimated 60% of brands do report this as a benefit of the live webcast.
4. Conversion of Contacts
Brands build their contact lists in a wide variety of ways. Many are using live webcasting as a way of converting their existing contacts into customers or clients. Consider the use of a webcast live video that is delivered to a contact that is already aware of your products and consider a purchase.
Educational content, such as a product review or a live streamed showcase of how the product performs against the competition can make the difference in whether the individual makes a later purchase. Brands mention the use of live webcasting services to convert contacts up to 54% of the time.
5. Networking & Contact Development
Brands are always looking for new ways to network and develop new contact lists. Live webcasting, especially webinars, that include lead capture forms, are a great way to develop additional contact lists for future marketing. Brands tout the use of live webcasting to produce new industry contacts in 31% of use cases reported.
6. Recording & Delivery of On-Demand Content
Finally, many brands focus on the delivery of live webcasts and video content that can be recorded and delivered on-demand to viewers in the future. 30% of brands report that they do not only focus on the delivery of a “live” experience but also on the recording of the live webcast so that they can use it for other purposes later on. In fact, recorded live webcasts and video streams represent a key opportunity for brands to maximize the value they get from a single recorded event.
Ready to get started with live webcasting solutions that will work for your business? Give Beverly Boy Productions a call at 888-462-7808! We can’t wait to help you get started!
