For over two decades, our Lawrence, MA TV commercial production company has assisted brands—from budding Lawrence startups to established Fortune 500 giants—navigate the vibrant local scene. We create engaging 15-, 30-, and 60-second spots tailored for both primetime television and today’s leading OTT platforms. The Riverwalk Innovation District, a series of offices, labs, and eateries along the Merrimack River, serves as a perfect backdrop for production, enhancing the creativity of our commercials.
If you’re in search of a Lawrence, Massachusetts TV commercial production team that melds sophisticated creative skills with practical, local expertise, you’re in the right place. The Lawrence City Hall, with its Art-Deco architecture, provides an iconic setting that adds a distinctive flair to any commercial project.
After your commercial is finalized, you can broadcast it across the Lawrence, MA region on cable services like Comcast or Verizon Fios, or arrange it with local stations such as WLVI Channel 56 (The CW), WCVB Channel 5 (ABC), and WBZ-TV (CBS) Boston. Our team is here to guide you through the intricacies of working with television networks to ensure your ad is aired. We manage all aspects, from encoding specifications and closed-captioning to traffic delivery and network approvals, taking care of the technical and logistical processes to ensure your advertisement runs effectively, without any snags.
With Lawrence giving you the potential to reach numerous viewers across the region—and many more on connected devices—this exposure is something you simply cannot overlook. The local affiliates are well-connected to the community, ensuring your message resonates with the right audience.
There are numerous options we can offer for your project if you choose to create your TV spot in Lawrence. With industry-leading cameras like Canon and RED, coupled with skilled crews, we’re equipped to capture your advertisement in breathtaking HD or 4K quality. We also provide dynamic aerial videography with drones to feature the stunning Lawrence skyline, parks, or your event location from above.
Whether you’re filming inside or outside, or utilizing a green screen in a local studio, we adapt each production to meet your specifications. Our team consists of seasoned directors of photography, gaffers, and Lawrence-based television commercial experts—even for shorter sessions. Are you looking for a cinematic aesthetic? We’ve got everything covered with track and dolly setups, jibs, Steadicams, or gimbals. Interested in costs? Our team is prepared to discuss all the particulars with you.
From a crisp 30-second call-to-action to a captivating 2-minute direct-response segment, our editors can manage it all. We handle projects varying from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second infomercial-style projects, plus online-friendly cut-downs, including 6- to 10-second bumpers. Each project undergoes meticulous editing, color grading, and is delivered as ProRes and H.264 masters, along with versions optimized for social sharing.
You’ll receive both a broadcast-quality master and a web-ready file, allowing you to easily showcase your commercial on social media, your website, or any platform where your target audience engages. Thanks to our streamlined workflow, your promotional video production is always ready to make a significant impression, regardless of the viewing medium.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Lawrence HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Lawrence, MA campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Lawrence shoot stays compliant.
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