Video Production for Convention & Visitor Bureaus

Although travel restrictions would cause many convention and visitor bureaus to struggle to meet revenue goals through 2019 & 2020, those restrictions have largely been lifted and destinations like these that attract tourists are in full swing of typical operations that will draw in profits. In fact, the conventions & visitors bureaus industry is a $3 billion dollar industry that will likely increase over the next several years as corporations plan large conferences and book accommodations and travelers make their way across major landmarks and locations engaging with visitor’s bureaus along the way. Video production for convention & visitor bureaus is largely focused on marketing the surrounding area, businesses, accommodations, and amenities that each location offers to engage the local community & pique interest from potential visitors along the way.

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Marketing with video is no longer a concept that these major conventions and visitor bureaus can sleep on or put off. With consumers engaging in an average of 100 minutes or more of video each day, conventions and visitors bureaus are at a stage where video is more important to piquing consumer interest and boosting engagement than ever before. In fact, many states are already actively utilizing video products to help grow the number of tourists and outside visitors coming into their cities and state municipalities for this exact reason.

Beverly Boy Productions offers a wide range of expert video production services that are aimed at helping convention and visitor bureaus to drive organic traffic and leads to their websites, to boost consumer awareness of the amenities and special travel opportunities of each location, and to create trendy marketing & promotional videos that are going to draw in consumer interest. We’ll help your convention and visitor bureau locations to generate more leads, increase your sales revenue and boost awareness and bring more visitors to your location with each video you introduce to your target audience.

Promotional Videos for Convention & Visitor Bureaus

Promotional video production for convention & visitor bureaus can have many different potential underlying purposes but the primary goal is conversions. This could be generating website visitors, traffic into the convention center, bookings for major conferences, or visits but promotional videos promote the convention center and the visitor bureau that they are created for. The types of videos that these businesses benefit most from tend to be those that showcase the unique structure, benefits, amenities, and features of the location in order to draw outside interest from would-be travelers, business owners, or other organizations that could benefit from advertising their own brands within the convention center.

Promotional videos are incredibly important to generate leads and, according to marketers, video can generate up to 66% more qualified leads per year than other forms of non-video marketing content. Perhaps this is why 93% of marketers claim that they’ve used video to boost brand awareness and why 87% of them are satisfied with the ROI outcomes from their video marketing & promotional tactics?

Marketing Videos for Convention & Visitor Bureaus

Marketing video production for convention & visitor bureaus can have a variety of potentially valuable impacts. Many convention centers & visitor bureaus will utilize video marketing initiatives to advertise inside their organizations to the many people or visitors that pass through on a regular basis. Video marketing is also an essential element to most events that are held at these organizations, drawing in the interest of both visitors and business prospects alike.

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Marketing for visitors bureaus and convention centers will often focus heavily on building networking relationships with outside visitors and brands. You might see testimonial videos, expert interview videos, brand or product specific videos, location targeted videos, or many other forms of marketing content that relate to the organization and are used to draw in visitor interest. Unlike promotional videos, marketing videos can be conversion focused but they may also be entertaining, engaging, or educational.

Training Videos for Convention & Visitor Bureaus

Inside training within convention centers & visitor bureaus is often a revolving door of ups and downs. These centers will typically require a lot of customer service employees which can have a relatively high overall turnover rate. As such, many convention & visitor bureaus have found that video training can release much of the hassle and underlying challenge with time constraints, consistency, and general knowledge delivery that comes with training new employees.

Training video production for convention & visitor bureaus can help you teach your employees exactly what they need to know in order to be effective and successful within the organization. Because you create a training video once, but can reuse it over and over again, you’ll find that video based training programs save your team time and money in the long-run.

Interview Videos for Convention & Visitor Bureaus

Building up excitement and consumer interest in your convention center or visitor bureau so that people will visit and businesses will advertise or book their conferences with your organization is all about building trust. Interview videos that showcase your expertise, experience, and the authority that you bring to the area can help you build an audience of trusting followers that are engaged with and interested in the services and offers that you have to share.

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Ask Team Beverly Boy about the many different ways that you can use video to grow business to your convention center or visitor’s bureau. We’ll help you decide on the expert video production for convention & visitor bureaus that’s just right for your organization to grow your business and achieve success long term.