- 23 years in business
- 25k videos produced
- 24 hour customer service
For over 20 years, our Franklin Lakes, NJ TV commercial production company has collaborated with brands—from emerging Maschio’s Food Services Headquarters to well-established Fortune 500 companies—navigating the unique energy of the area. We create impactful 15-, 30-, and 60-second spots that are tailored to shine on both prime time television and today’s leading OTT platforms.
If you’re in search of a Franklin Lakes, NJ TV commercial production team that merges high-level creative talent with practical, local expertise, you’ve discovered the perfect partner.
Once your spot is finished, you can broadcast it throughout the Franklin Lakes, NJ region on cable providers such as Optimum or set it up with local affiliates like WPIX (CW), NBC New York, and News 12 New Jersey.
Our team is here to guide you through the process with television networks to ensure your commercial is aired effectively. From managing encoding specifications and closed-captioning to facilitating traffic delivery and network approvals, we take care of the technical and logistical aspects to ensure that your advertisement runs seamlessly, without delays. With Franklin Lakes giving you access to a multitude of viewers across New Jersey—and even more through connected devices—this is visibility you won’t want to overlook.
There are numerous solutions we can provide for your project if you choose to film your TV spot in Franklin Lakes, New Jersey. Equipped with industry-leading cameras like Canon and RED, alongside our skilled crews, we’re ready to capture your advertisement in breathtaking HD or 4K. We also provide dynamic aerial videography with drones to highlight Franklin Lakes’ landscapes, such as the beautiful area around Indian Trail Club Ballroom or your chosen venue from the skies.
We utilize seasoned directors of photography, gaffers, and Franklin Lakes-based television commercial experts—even for shorter shoots. Want to achieve a cinematic feel? We can provide that with track and dolly systems, jibs, Steadicams, or gimbals. Interested in pricing? Our team is eager to guide you through all the specifics.
Ranging from a concise 30-second call-to-action to an attractive 2-minute direct-response segment, our editors are equipped to handle every aspect. We create everything from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style segments, along with OTT-compatible cut-downs such as 6- to 10-second bumpers.
Each project is meticulously edited, colour-graded, and delivered as ProRes and H.264 masters, in addition to social-optimized versions for maximum shareability. You will receive both a broadcast-quality master and a web-ready file, allowing for effortless showcasing of your commercial across social media, your website, or wherever your audience engages. With our streamlined workflow, your promotional video production is consistently prepared to make a lasting impression, regardless of where it is viewed.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Franklin Lakes HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Franklin Lakes, NJ campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Franklin Lakes shoot stays compliant.
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