For over 20 years, our Escanaba, MI TV commercial production company has assisted brands—from budding ventures to well-established corporations—stand out amid the city’s lively atmosphere. We create captivating 15-, 30-, and 60-second spots that are optimized to shine on both prime-time television and today’s leading OTT platforms. At the Upper Hand Brewery Taproom, for example, you can host fun events that double as great advertisement settings.
If you are looking for a team in Escanaba, MI that merges top-tier creative talent with valuable local insight, you have come to the right place. The Delta Plaza Mall serves as an iconic backdrop, offering ample foot traffic that can translate into effective commercial visibility.
After your spot is finished, you have the option to broadcast it throughout the Escanaba, MI region via cable providers like Xfinity and AT&T or place it with local affiliates such as TV6 (CBS) and ABC 10 (ABC), and FOX UP (FOX). Our team is available to guide you through the procedures with television networks to guarantee your commercial is aired.
From encoding requirements and closed-captioning to traffic delivery and network clearances, we manage the technical and logistical aspects to ensure your advertisement runs efficiently and on time. With Escanaba providing access to many viewers across the region—and extended reach on connected devices—this is an opportunity for visibility that you definitely shouldn’t overlook.
Numerous options await you if you choose to film your TV spot in Escanaba, Michigan. Using top-notch cameras like Canon and RED as well as skilled crews, we are set to shoot your advertisement in impressive HD or 4K quality. We also present thrilling aerial videography with drones to capture Escanaba’s scenery or your location from a unique viewpoint. Regardless of whether you’re filming inside, outside, or on a green screen in a local studio, we mold each production to meet your specific requirements.
Our team consists of seasoned directors of photography, gaffers, and Escanaba-based television commercial professionals—even for short shoots. If you desire a cinematic effect, we can provide track and dolly systems, jibs, Steadicams, or gimbals to achieve that look. Interested in our pricing structures? Our staff is on hand to guide you through all the particulars.
From a concise 30-second call-to-action to an engaging 2-minute direct-response piece, our editors are equipped to manage every aspect. We cater to a variety of formats including 15- and 30-second broadcast ads, alongside 60-second brand narratives and 90-second DRTV or infomercial spots, plus cut-downs suitable for OTT such as 6- to 10-second bumpers. Each project is meticulously edited, colour-graded, and delivered as ProRes and H.264 masters, including social-optimized versions designed for maximum shareability.
You will receive both a broadcast-quality master and a web-ready file, allowing you to effectively promote your commercial on social media, your homepage, or wherever your audience frequents. With our smooth workflow, your promotional video production is always prepared to create an impression, regardless of where it is viewed.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Escanaba HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Escanaba, MI campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Escanaba shoot stays compliant.
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