What’s the Total Cost of Educational Video Production?
Producing an educational video that you can use to teach or train your target audience is an important task. But before you produce anything, you’re going to have to figure out the total expected cost of educational video production. This is something many clients come to us for answers on ahead of project development, particularly so that they can budget and plan accordingly. If you’re wondering, “What’s the total cost of educational video production,” we’ve got some answers to assist you!
It’s important to understand that the cost of educational video production can vary greatly based on a variety of factors including the total length of the video, the type of video produced, the size of the film crew required to shoot the video, and a variety of other factors. On average, educational videos cost between $1,000 and $10,000 per finished minute to produce, but this range is hard to understand for most clients.
At Beverly Boy Productions, we realize that a price with a $9,000 variance can be incredibly difficult to budget for. If you budget $2,000 and the video ends up costing $10,000, you’ve gone over by $8,000. Likewise, if you budget for $10,000 but the video costs $1,000, you’re $9,000 under budget which might seem quite odd for upper management. So what do you do?
To help you determine the cost of educational video production without so much of a wide variance in your budgeting, we’ve put together a list of considerations and potential factors that could influence your total cost. This should help you to come a little closer to reality with your budgeting so that you don’t find yourself far over, or under, budget.
Film Crew Day Rates
First, let’s take a look at the typical film crew day rates that you should be aware of in order to help you understand how costs can add up so quickly for an educational video. Production day rates vary based on crew size, and on crew expertise. A cameraman with a decade of experience is naturally going to cost more than a cameraman that’s fresh out of film school. The same goes for producers, directors, and others involved.
Expect the following film crew day rates:
- Film Director: up to $250 per hour
- Script Writer: up to $150 per hour
- Cameraman: up to $400 per hour
- Editor: up to $175 per hour
- Talent: up to $500 per hour
- Equipment: up to $100s per hour
- Studio Shooting: up to $400 per hour
- Narrator: up to $400 per hour
- Audio files: up to $1,000
- Video rendering: up to $75 per hour
- B-roll: a percentage between 10% and 50% of total cost
- Miscellaneous fees: very little, up to $1,000s extra
As you can see, each film crew member has their own set rate for a typical day of shooting. Some will allow for half-day rates for up to 4 hours while others require a full-day rate regardless of how long they are on set. A lot of this has to do with experience and how busy the crew member is. Those with more experience who are busier are going to charge more than those who have less experience and are less busy overall.
Factors Influencing Cost of Educational Video Production
When it comes to the various factors that influence the cost of educational video production, there are many. Outside of crew expertise or experience, what other factors come into play in determining the total per minute cost of educational video production?
The total cost per finished minute for an educational video can be as low as $1,000. This is true for very basic educational videos that have very little input and require little, if any, technical skill or expertise in order to produce. When animations and specialty graphics are incorporated into a production, the costs can quickly begin to go up. The same is true when a production requires advanced equipment such as drones, specialty camera rigs, cranes, Steadicams and other expensive production equipment.
Animation can make the cost of educational video production go up quickly, too, as can graphics or visual effects. Certain types of animation, such as 3D animation and stop motion, can also substantially add to the total cost of educational video production. Likewise, whiteboard animations and talking head animations are relatively low cost resulting in significantly lower overall per minute production rates.
Budgeting for the Cost of Educational Video Production
With the cost per finished minute for any educational video being so varied, how can you possibly budget appropriately? The best way to budget for your educational video production is to outline your goals and then start to talk with professional production crews about your project. They’ll be able to give you a better idea of what kind of costs you can expect in order to produce your video. Keep in mind, prices from one film crew to another may still vary quite significantly so it’s best to get quotes from several potential film crews before you decide on a crew to hire for your project.
Ultimately, expect to pay between $1,000 and $10,000 per finished minute total cost of educational video production. If you’re worried about staying within a particular budget, talk with your film crew in advance in order to define a project goal and budget that’s right for you!