Video Production for the Retirement Community Industry in Sacramento
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Considering the long awaited post-COVID 19 economy rebound, these numbers can improve for retirement communities. An effective marketing campaign is needed for targeted marketing and positioning yourself to stand out amongst competition. Compared to various methods of advertising, Video Production for the Retirement Community Industry in Sacramento is something to consider for the 50,000+ nursing homes across the U.S. We also service Davis, Dixon, and Rio Vista.
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Video production is an effective marketing strategy for retirement communities. It can help you reach new potential residents while you make sure to retain the ones that you have. At Beverly Boy Productions, we work with Sacramento retirement homes to produce expert interviews, customer testimonials, and promotional clips. With video production, our team is here to assist you in showcasing your services to the world and the impact you can have on your audience. This allows you to more easily reach your marketing goals.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is crucial in appealing to new audiences. When promotional videos get your community in the spotlight, you’ll also be able to more easily retain older ones. Promotional Video Production for the Retirement Community Industry in Sacramento helps you keep your target audience engaged, which makes it easy for your audience recognize your business and return as a paying customer.
Promotional videos for retirement communities work by being short and captivating. While they are often useful for television, most brands share promotional videos across online platforms. These include your own company website, social media pages, email campaigns – anywhere you want your target audience to utilize their time online. The average internet user uses almost two and a half hours on social media, and that number is expected to grow. A short but effective promotional video on your social media page can do wonders for your customer engagement, appeal to new residents, and market your brand with the world. We also provide service in Yolo County, San Joaquin County, and Alameda County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Sacramento is as important as any other industry. With over 82% of the internet consisting of video content, this is a great opportunity that you want to participate with.
Whether you’re a continuing care community, a nursing home, a village, or something completely unique, video marketing is a helpful way help families find your business. Some of the many benefits of video marketing include:
● Spreading the word about your brand, services, and business
● Establishes the company as an authority in the retirement community industry
● Increase brand authenticity while also building trust and credibility with clients
● Influences buying decisions (90% of customers say a clip can help them with making a decision, according to Forbes)
Video marketing can help you create a link of trust with your clients, inform potential customers, and help you share your product with any other platform, from your website to social media.
Effective marketing Video Production for the Retirement Community Industry in Sacramento will help families who are in search of a trusting community to allow senior members to reside in without any issues. When you can successfully produce a professional marketing video for your retirement community, you can bring in new families who are attracted to your retirement community.
This type of video content can help you with the kind of retirement community and senior living options which can be:
⦁ Age-restricted communities
⦁ Independent Living
⦁ Continuing Care
⦁ Assisted Living
⦁ Nursing Homes and Skilled Nursing Facilities
⦁ continuing care
⦁ convalescent home
⦁ convalescent hospital
⦁ old folks’ home
⦁ retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is important when it comes to keeping your business going. Brand new senior care professionals usually join and leave like a revolving door. Personalized training videos can help you avoid the typical issues that may come up with traditional in-person training, allowing business owners and leaders to save time while improving training outcomes for their senior care professionals.
Indeed, training videos:
● Have a better overall employee watch rate; employees are 75% more likely to engage in video training than what would be possible with typical training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other typical forms of training, like in-person training or traditional manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make training employees so much more effective while minimizing training costs; each video is used over and over again, making videos 83% more effective
Videos are a great way for you to keep your senior care professionals engaged while also providing consistent training throughout your business.
Training Video Production for the Retirement Community Industry in Sacramento will help guide prospective senior care professionals to which type of senior care facility options that they could eventually advance in, such as:
⦁ Independent Living
⦁ Residential Care Homes
⦁ Respite Services
⦁ Assisted Living
⦁ Memory Care
⦁ Skilled Nursing
⦁ Retirement Community
Interview Videos for the Retirement Community Industry
You may think of job applications when you think of “interview videos,” but interview videos for the retirement community industry also count on other kinds of videos. Expert interview videos for retirement communities are videos that can share the unique perspective of your business’s team and industry leaders. On the other hand, customer interviews are a great way to use interview videos that allow your targeted audience to get an idea of what customers have to say about your brand and business. We also service 94203, 94211, and 94234.
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Both of these types of videos can build interest with your business and increase trust and understanding with your potential consumers. They share insight from perspectives as well as the point of view that you can relate to. If you want to showcase your company’s leadership or what your customers love about your brand, interview Video Production for the Retirement Community Industry in Sacramento is a unique way to help your senior care facility get noticed above the rest.
