Video Production for Florists
The floral industry has been deeply impacted by e-commerce brands such as Teleflora and 1800Flowers which sell only online and do not have brick and mortar storefronts in local regions. The result has been that many florists have closed shop, laid off employees, or otherwise scaled back their production of retail cut flowers, floral arrangements, and related merchandise for sale. A $5 billion dollar market that is largely considered discretionary and has long been impacted by economic fluctuations, florists that are still actively engaging in local sales can benefit greatly from video marketing to position their brands amid the competition. Video Production for Florists can include a mix of marketing and promotional videos, training videos, and expert interview videos to boost credibility and increase audience awareness.
Many florists are being forced to offer lower-priced products and to attempt to scale their sales the way that larger online floral brands are able to in order to bite back against the competitive nature of the internet and digital sales. Others have found that niche-marketing, and the offering of more intricate products and upscale bouquets or similar floral offerings to a very specific market is the way to overcome digital competition.
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At Beverly Boy Productions we provide a wide range of professional video marketing & advertising opportunities for florists that are interested in growing audience awareness, increasing their footprint, and positioning themselves for more sales. Our marketing videos will help you deliver a well-positioned message to your target audience for increased leads and conversions.
When you’re ready to grow and add new employees, training videos can help you establish easy onboarding and training for your staff that will not cut into your time resources. This and more can be achieved with professional video content that is produced specifically for your floral brand.
Promotional Videos for Florists
An expert produced promotional video for your florists shop or brand creates a humanized approach to messaging so that you can speak to your audience and open conversation up for a sale. Promotional video production for florists can transmit many different messages and details to your target audience without simply coming out and saying, “hey, buy from me.” Instead, promotional videos introduce sales, events, or other experiences related to your florist shop in a way that piques the interest of the consumer and results in them further communicating with your business for details.
A short, 1-2 minute promotional video, can have incredible impacts on your florists shop including:
-Increased credibility for the business and piqued consumer interest in the brand.
-Increased total time on site, if your video is shared on your website.
-Increased click-through rates, if your video is shared in email.
-Increased sales conversions and revenue for the business, no matter where you share the video!
Ask any marketer, at least 1 in 2 will state that video is the number one media for increasing ROI for your brand.
Marketing Videos for Florists
Marketing videos are a lot like promotional videos, but they can include many other formats and types of video content beyond the standard promotion for your florist shop. Video marketing can have several key benefits for your business including:
-Increased visibility on social media platforms such as Facebook, Twitter, and Instagram.
-Greater consumer understanding of your products & services.
-Increased visibility for your brand online, on television, and locally.
-Higher search engine rankings and greater chances of a first page ranking.
-Improved popularity locally and among your target market.
-Increased conversions including sales, follows, and leads.
Marketing Video Production for Florists can include the creation of short explainer videos, how-to videos, promotional videos, and a wide range of other styles and types of content that is aimed at attracting, converting, and retaining your target audience as you create new customers for your floral store.
Training Videos for Florists
As you decide all the video marketing you’ve been doing is clearly driving up sales, you’re going to hit a point where you need some help in your florist shop. Hiring new employees then requires training that can take up a lot of your time. That’s where training videos for florists come in!
Training Video Production for Florists can vastly reduce the total amount of time that you spend training and onboarding each new employee for your shop without cutting back on the quality and level of training that is provided. In fact, training videos improve training outcomes because they:
-Are always available and easy to access.
-Are flexible and make training fun for the employee.
-Are interactive and feature unique elements that will help employees to retain the training that is delivered to them.
-Cut back total training time for new employees without cutting back on detail.
Many florists are surprised at how much time is saved with a video training program over traditional in-person training or a training manual, and the money that is saved over hiring an in-person trainer is incredible as you can use video training over and over again.
Interview Videos for Florists
As a florist, positioning yourself as an expert in the floral industry is essential to building up audience trust and commitment to your brand. There are a variety of ways that you can achieve this goal, but expert interview videos and detailed reviews with the professionals on your team are a great way to get started. Your audience will love being able to see the experts behind your floral brand and they’ll find the business to be more personable, to have higher authoritativeness, and to be more credible overall. All of this is essential to conversions for the business.
[blog-contact email=”Get a Florist Video production Quote Now!”]
At Beverly Boy Productions we offer a wide array of video production services to help you expand, grow, and run your florist shop. It’s all part of how we help you succeed with our Video Production for Florists that positions your business for growth & sales.
