What to Expect After Hiring a Corporate Video Production Company  

Hiring a corporate video production company is a lot of hard work. You might think that once you’ve got the hiring done, you can rest — and that’s true — partially. While there won’t be near as much work involved after hiring the production company, there are still important tasks to be done and things you need to learn in order to engage appropriately with the crew and get the most out of your newly hired support staff. Here’s what you can expect once you hire a corporate video production company to produce videos for your brand.

Chances are, when you began the hiring process, you checked into all sorts of things like deadlines, budget, production goals, tasks, etc.

You probably even had a pretty good understanding of the production process — so you thought — and felt like you were somewhat in control in the choosing and hiring of your production crew. 

What to Ask

One thing you’re probably feeling a little less than fully confident in is the fact that you don’t know exactly what it is you should ASK or EXPECT of the corporate video crew that you’ve now hired. Ask too much, and you might scare them off or build a bad rapport.

Leave things out, and you may feel like they aren’t doing enough and it could build a poor taste between the corporate production crew and your brand. How on Earth can we be sure that everyone is satisfied with the working relationship?

Here’s what you need to do to make sure that you’re appropriately prepared for your business relationship with your newly hired corporate video production company and to ensure that they’re satisfied with their decision to work with your brand:

Start with a Kickoff Call or Meeting 

Onboarding is a major element for any successful corporate video production project. Without onboarding or a kickoff call, there’s no real way for your team to get to know the production team.

A kickoff call, sometimes called a Strategy call or an Introduction or just an Onboarding call, represents a time where your team and your newly hired crew can chat with one another regarding the project, preferences, guidelines, deadlines, and any other details that could be used to produce a satisfactory outcome between your brand and their team.

Some of the things you should address early on in the onboarding process include:

• Examples of the type of content you like. Share videos with the group!
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• Communication details and preferences. Do you want phone calls, emails, in-person meetings? Now is a great time to schedule you next meeting too!
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• Agency branding guidelines or rules that you may have should be immediately discussed with your corporate video production company. Share your brand style guide right away!

Get to Know the Crew 

You hired a corporate video production company, that means you’re going to have an entire production crew working on your content.

You’ll want to make sure that whomever is in charge of the project on your end is aware of the various project contacts at the production company. This means you need to know who they all are too!

While you will probably know who you need to reach out to when, there may be certain department heads that you’re not aware of or haven’t worked with in the past. This is especially true if you’ve not worked with a large production company before.

Prepare to work with the following corporate video production company members:

• Account Manager – your primary point of contact.
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• Creative Director – in charge of creatives.
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• Media Planner – in charge of paid distribution ads.
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• Art Director – in charge of visual style.
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• Writer – copyrights the script.
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• Producer – plans & coordinates efforts for production. 
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• Director – executes video style
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• Director of Photography – in charge of camera crew.
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• Editor – in charge of post-production edits.
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• Sound Designer – in charge of audio, music, sound.
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• Colorist – coordinates color of video.

* NOTE: Depending on the scope of your project, hiring a corporate video production company may only require your direct interaction with a couple of the above members of their team. This figure varies.

Review the Contract

Now that you’ve hired a video production company it’s time to review the contract. Make sure that you are aware of every single fee that is on there.

Read every word of the contract — twice! Or more! Make sure you fully understand it. If you have questions, ask! If you have concerns, ask! If you disagree, DO NOT SIGN! Your contract will include a lot of important data.

Key elements of the corporate video production company contract should include:

• Scope and summary of project.
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• Terms of project. 
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• Who Owns the Project when Finished?
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• Scheduling Deadlines and Terms.
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• Major Dates.
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• Fees.
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• Confidentiality Rules – how is your data protected?
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• Warranties.
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• Frequency of Revisions & Deadline Expectations on Revision Requests.
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• Delivery Details.
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• Payment Information.

Project Work Flow

Hiring a corporate video production company will likely result in your team also gaining access to their project workflow and a unique program that they utilize to track the project.

Some use a free services like Trello to manage video projects while others may have their own dashboard to manage project deadlines and individual tasks.

You’ll need to learn how to appropriately understand how the project management software works and how to read what is on your dashboard.

Project Next Steps 

Once onboarding has been wrapped up and you’re fully acquainted with the various people who will be involved in the creation of your corporate videos, the next major steps will be to get the project started.

Your video production company will follow the points that you provide in onboarding to help them in creating a video for your company. 

Concept development will begin during the onboarding process.  At this time, the agency is trying to formulate a unique and acceptable content development concept that will achieve your desired goals, achieve your deadlines, and deliver the video that your business deserves.

Talk to Experienced Professionals

Ready to hire a corporate video production company that will take your brand to the next level? Give Beverly Boy Productions a call! We can’t wait to help you produce your next big video project.

Whether you’re looking to have monthly marketing videos crafted to keep your brand fresh in the minds of the consumer, or You’re interested in something bigger, such as a documentary or feature film, Beverly Boy Productions can help!

Our corporate video production company may be found throughout the country, and worldwide, providing top quality corporate video production services to businesses and brands nationally and worldwide. We can’t wait to help your business succeed!