What Do Company About Us Videos Cost?
What Do Company About Us Videos Cost? Company About us videos can be produced for a variety of marketing initiatives and they are an excellent opportunity for you to share your corporate story with the world. A great “About us” video attracts the consumer’s eye and gets them engaged with your brand and interested in what you have to offer.
These videos represent an excellent way for you to showcase your mission and how your everyday actions at the office or on the job align with the overall mission and goals of the organization, but what do company about us videos cost?
The average “About us” video is between 1 and 3 minutes. 2 minutes total length is a good rule of thumb for a corporate video of this type. That said, the average cost of video production per finished minute is between $1,000 and $10,000. Thus, you should expect to spend between $2,000 and $20,000 for an About Us video that will engage your audience and build a strong reputation for your brand.
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Production Costs
The production costs involved in creating an “About Us” video are as varied as the creative elements that can go into the video itself. There’s everything from film director expenses to actor fees and each of the professionals that will work on the video asks for an hourly or daily pay rate. Some will ask for as little as $50 per hour while others will ask for up to $500 per hour.
Below are the average maximum hourly rates for the major professionals that are involved in producing a company About Us video for your organization:
- Film Director – >$250 per hour
- Script Writer – >$150 per hour
- Cameraman – >$400 per hour
- Editor – >$175 per hour
- Actors – >$500 per hour
- Equipment – up to 100s per hour
- Studio Shooting – up to $400 per hour
- Narrator – >$400 per hour
- Audio Files – up to $1000
- Video Rendering – up to $75 per hour
- B-Roll – expect to pay a percentage between 10 and 50% of your total cost
- Miscellaneous Fees – can cost very little up to 1000s extra
Additional Considerations
In addition to the total length of the video and the estimated hourly rates for each professional involved in the production of an About Us video for your brand, you should also consider how various resources add to the expense of the production. Things like graphics and animations will quickly add to the expenses involved.
Additional costs include:
- Shooting in multiple locations.
- Renting equipment for special shots.
- Color correction and advanced post-production editing.
- The use of expert cameramen to produce technical shots.
- Special effects.
Keep in mind that any of these items can add to your per-minute cost of production when creating an About Us video. If you’re trying to keep costs low, you may want to keep these expenses minimal — a great About Us video can be produced for a few thousand dollars and it will showcase your brand’s story.
Ready to get started with an About Us video for your team? Give Beverly Boy Productions a call today!
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