Making the Best Use of Your Richmond Corporate Video
Despite the Best Richmond corporate video production being an effective marketing tool, Richmond corporate videos are not always successful. You can still get the results you want with your videos, though, by making them authentic and exciting. No matter if you are presenting your video at the Folk Festival in Richmond or looping it in your office in Downtown Richmond, your viewers can still see what you are capable of and you can see results. High quality corporate videos will give you that opportunity, but low-quality videos are going to leave your audience confused by your video and it will turn them away from your business.
To make sure you are doing the type of film you need, ask yourself what goals your film is meant to help you reach. Internal marketing will require different types of Richmond corporate video promoting a product or campaign will need.
Other examples include: repurposed video content for social media, which may be more effective than a homepage promotional video or still photos for your website, depending on your goals, and video intended for future email campaigns will need different vastly different content than what you’d use for television or using audio for radio-type services.
Richmond Corporate Video Production Cost
Doing business in Richmond, Virginia gets competitive, so standing apart from them rest is important. Aside from your goals, you should also think about your target audience, the message you want them to get from your company, and the approach you want to take with your video. All of these affect the type of video your company will need.
No matter the style of your video, the price will mainly depend on the duration of your film and the equipment and staff used to bring it to life. There are many corporate video production companies in East Virginia so this guide will help you stay on track with pricing. Also check out our per-hour pricing sheet of what affects overall corporate video production cost.
Richmond Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Richmond Corporate Pre-Production
When talking about Richmond corporate video production, there are three major phases to understand: pre-production, production, and post-production. Each are critical in making sure your production is high-quality and successful.
With Richmond corporate pre-production, you’re getting all of your plans lined out and ideas in order. A skilled production crew will help you outline your project and you can share reference videos, if you have any. A producer or director will schedule the entire production process, and write a script, if one is needed. Your crew might also have to do extra research, depending on your content, or additional work to get location permits or studio access.
Pre-production is basically the ultimate planning stage, and it must be done (and done right) if you want to have a successful production. An experienced team will work with you to make sure that you’re 100 percent satisfied with your project.
During the corporate production phase, the magic happens! Your footage is recorded based on the scenes outlined in pre-production, and your team will work with every other area (set, office, etc.) of the production, all while sticking to the schedule and budget.
Every department of the corporate film making process does something in the production phase. The grip, electric, and design crews start before camera and sound departments begin filming. The production process will depend on the type of video you’re creating. For instance- an explainer video will most likely require narrators or animation, not actors. However, if you’re filming employee testimonials, you will probably work with staff or actors. This is the stage is also where B-roll footage is most often filmed to be used in post-production.
Post-production is the final stage in making a top-quality corporate video, and it is very important. Here, footage is cleaned up, enhanced, and adjusted, then put into its proper sequence by editors. Those same editors will also ensure that the visuals are perfect, and add in music, dialogue, and sound effects to round out the production.
Once your production has been edited and rendered, but before it’s finalized, your crew will show you the finished product. If you want to have any edits done, they will be finished before your video is taken to distribution and given to you.
Once you are happy with the results, you can say that you have successfully finished corporate post-production and you will have a video you are proud to show off. Now, you can share it on social media, at a conference, or wherever else you’d like!
Richmond Corporate Live Streaming
Live streaming and corporate webcasting is an effective, and yet unique, way to communicate with your audience, because Richmond corporate live streaming provides an experience for its viewers that allows them to feel as if they were at your event in-person. This is what makes live streaming so great- and normal videos don’t stack up!
Live streaming in Richmond, Virginia is often used for sharing an event or showcasing a product. On some platforms, viewers can comment on or react to your corporate streaming media, which allows it to show in other user’s feed, giving you greater exposure.
Beyond social media, live streaming hosts business meetings through Richmond corporate live streaming. Employees from all over the world can join the stream, and quarterly company webcasts are often utilized in the corporate setting. The equipment needed for streaming live corporate events is easy to set up and operate, so a talented crew should have no problems hosting a stream for you.
Best Practices for Richmond Corporate Video Production
First, check in with Richmond Chamber of Commerce to get tips on filming in this area. We have added top tips for creating a top-quality corporate video below, and we recommend checking out these best practices before starting the corporate video production process.
Tip #1- Determine the purpose of your video. Of course, a director or producer will help with this during pre-production, but knowing what purpose you want your video to serve before you even call a production crew saves everyone time.
Tip #2– Be clear and concise. Shorter is often better when it comes to videos, and you can create an effective, high-quality video that is short and still gets attention. In fact, they often fare better than longer videos that can get boring.
Tip #3- Be sure to include branding. Use engaging content to state your message. Then, make sure your brand is clearly seen in your film and your contact information is listed where it’s easy to find. Viewers won’t remember your company if you don’t brand yourself properly.
Preparing Your Team for Corporate Video
Regardless if you are in the 23173, 23222, 23230, or the 23235,, your team needs to be on the same page, and you can prepare your team for corporate video by starting with your wardrobe. Protocol says that anyone being filmed should not wear shirts with logos, patterns that are bold and distracting, or plain white or black tops.
The type of pants and shoes you wear is usually up to you, as long as they go with your video’s theme. Also, having hair and makeup ready before you start shooting saves time, and we recommend being natural on camera because authenticity is important for corporate video production.
If you’re filming corporate testimonials, get your questions ready for your interviewee ahead of time. Questions like “What was it like before you received our product or service?”, “How do we stand out from other options?”, and “What would you tell someone who’s considering our services?” are appealing to your audience and piques their interest in your company.
Hiring a Richmond Corporate Video Company
Now that your ideas are lined out, it’s time to find a company that can bring them to life. With hundreds of video companies to choose from in Richmond, Virginia and Glen Allen, Chester, and Hopewell, you will have your work cut out for you. Keep this in mind when hiring a Richmond corporate video company– you should always look for video samples and responsiveness.
When people look for companies online, one of the first things they do is check out the ones that have great reviews. While this usually works, we suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Also keep in mind that you can ask for samples. Look for consistency and make sure the quality of video you see matches the reviews.
A professional company should respond fairly quickly to your inquiries. Often, you can get a free quote. That said, they should provide concise consultation that will make your job somewhat simpler, nor more complicated. Look for responsiveness in communication to show that you are being treated like a priority to them.
We hope this helps you gain more insight on the best Richmond corporate video production. Reach out to our team if you have additional questions. We are happy to help!