Best Houston Corporate Video Production Insights 2020
Have you been considering using film to help market your business better? If so, take your time and make sure you choose the Best Houston corporate video production team that will walk you through the entire process so that you fully understand the undertaking you are considering. Video campaigns and 2020 are highly specialized so that they can cater to specific consumers and make customers feel as if they are being personally targeted. When telling your brand story, you want to speak directly to audiences so that they listen to your message, and stay interested in what you have to say.
Those who already know about the brand want to learn more, and those who don’t know about you at all can benefit from hearing about your brand through video. You can benefit by hiring a Houston corporate film company to create these videos for you. Look at them as an investment, and like all Investments, you hire professionals to do the work because they are trained in this industry. Top Houston corporate filmmakers will know just how to use film to engage your audience and what platforms they need to use to get the film to your audience.
Making the Best Use of Your Houston Corporate Video
Despite being such an amazing marketing tool, not all Houston corporate videos are effective. In order to invoke amazing results, corporate videos should be all about authenticity and substance. If you’re presenting at the Dynamic Positioning Conference in Houston or looping it in your office in Downtown District. It needs to impress viewers so that you can see the results that you’re looking for. This is something that High quality corporate videos will provide. Low-quality videos are probably not going to do much to captivate them or impress them.
The best way to start on this is to ask these questions: what do you hope to achieve through video? What exactly is your business objective? Promoting your brand or training your team will both require different styles of Houston corporate video.
Let’s see how this works. For example, using repurposed video content for social media might work better for your homepage promotional video or still photos for your website. If you want to capture film for future email campaigns, you’re going to need different content than what is used for television or using audio for radio-type services.
Houston Corporate Video Production Cost
The corporate world in Houston, Texas, Harris County is definitely competitive, so whatever you hope to do, make sure that you stand out from the rest. Apart from what your business objectives are, your target audience, the message you want to share, and the approach that you want to take will all have an impact on the kind of video you choose to create for your company.
No matter what content you have in mind, there will be costs when hiring one of the top corporate video production companies in south Texas, so here are some good ways to figure out pricing. (1) the video length (2) the equipment and team needed to create it. Below, you will find information on average prices for corporate video production cost.
Houston Corporate Video Production Pricing Sheet:
∙ Video Director: $25/hour to $250/hour
∙ Script Writer/Marketer: $60/hour to $150/hour
∙ Video Editor: $60/hour to $175/hour
∙ Cameramen: $25/hour to $400/hour
∙ Actors/Presenters: $50/hour to $500/hour
∙ Equipment: $25/hour to $100’s/hour
∙ Studio Shooting: $100/hour to $400/hour
∙ Narrators/Voiceovers: $100 to $400
∙ Audio Files: $30 to $1,000
∙ Video Rendering: $30/hour to $75/hour
∙ B-Roll: 10% to 50% addition to shooting costs
∙ ‘Miscellaneous Fees’: $100 to $1000’s
Houston Corporate Pre-Production
When it comes to Houston corporate video production, there are three important phases: pre-production, production, and post-production. Each of these phases are necessary to help your vision become a reality.
With Houston corporate pre-production, you’re getting the ball rolling. When you work with a production team, the first thing you’ll need to do with them is make a plan for you project. This is a good time to share a video that is similar to what you want. A producer or director will help you understand what the process will entail and also create a script for the presenter or narrator on your video. Depending on what the video will consist of, your crew may need to do some extra research, which is especially true if you need location permits or studio access.
Pre-production helps you to plan everything before production to ensure success. An experienced team can work with you to ensure a great end result.
This is when the crew gets to work their magic. During the corporate production phase, the team will capture the footage that you want, getting all the shots and scenes that you outlined in the pre-production phase. An experienced team will be able to work within your budget, as well as your schedule while keeping you in the loop about what’s going on with every detail.
Every team member in the corporate film making process is involved with production. The grip, electric, and design crews will handle their stuff before the camera and sound departments start to film. Of course, what all goes into the video will depend on what the video is about. For example, in an explainer video, typically narrators or animators will be required instead of actors. On the flip side, if you’re filming employee testimonials, you probably won’t need narrators. Additionally, B-roll footage can be filmed during this process and used in the post-production.
Post-production is definitely one of the most important things about creating top-quality corporate video. In this phase, footage is edited and taken care of by editors. They know how to adjust the sound and audio, with things like dialogue, sound effects, and music, as well take care of the color and clarity of the images.
After the video has been edited and rendered, it can be completed. A top company will show you the edits before it can be sent out as a finished product. This way, if you need any changes, they can happen before you share it with your target audience.
If you’re satisfied with the finished product, then you’re ready to get going. You’ve now completed the corporate post-production, the last production phase. You’ll now have your video that you can share wherever you’d like. Whether it’s social media or a conference, you can share it wherever you think is best.
Houston Corporate Live Streaming
Live streaming and corporate webcasting is a great way to communicate effectively with your target audience, whomever they may be. Unlike a video, Houston corporate live streaming allows for a more in-depth experience with your viewers. It allows them to feel like they’re really there, which is why live streaming is so beneficial. A simple video just doesn’t compare.
Live streaming in Houston, Texas is great for filming an event or product. Wherever you choose to host your live stream, you can even have your viewers react to your corporate streaming media, which allows even more people to see what you’ve posted and get them interested as well.
Apart from use on social media, businesses often use Houston corporate live streaming for meetings and conferences, etc. Even quarterly company webcasts are often used in this type of setting. The equipment needed for streaming live corporate events is easy to put together, so a professional team can do a great job with your event.
Best Practices for Houston Corporate Video Production
First, we think that it’s a good idea to speak with the Houston Metropolitan Chamber of Commerce, and UH Small Business Development Center as they can give some pretty great insights. Below, you’ll find some of our top tips to help you make sure that you create top-quality corporate video for your company. It’s important to consider some of these best practices before starting out on the corporate video production process.
Tip #1- Determine the purpose of your video. You’ll probably talk about this in-depth with a producer or director but it’s always helpful to walk into the consultation with a clear idea of what you want to create.
Tip #2– Be clear and concise. Short is better with video. You can pack a lot of information into visuals without the video having to go on for a long time. Short and concise is the name-of-the-game with quality video.
Tip #3- Be sure to include branding. Through captivating content, you can share your message in a clear way so that your audience can easily understand your company mission and they’ll be able to remember you and what you stand for.
Preparing Your Team for Corporate Video
If your company is found in 77006, 77008, and 77012, it’s a good idea to have your entire team on the same page. To prepare your team for corporate video make sure to have everyone understand the importance of wardrobe. According to film protocol, people should avoid wearing busy patterns, black and white tops, and also any logos or brands printed on their clothing.
In many cases, the shoes you wear don’t matter, as long as they are obviously suitable for what you’re filming. Also, makeup and hair is always a good idea when shooting. We also suggest being natural on camera. People want to see authenticity, for any type of video, but especially in corporate video production.
If you’re filming corporate testimonials, it’s a good idea to have your questions prepared ahead of time so you can have a smooth shot. Questions like “What was it like before you received our product or service?”, “What would you tell someone who’s considering using our services? “ and “How do we stand out from other options?” are great for appealing to new clients and helping to build relationships with them.
Hiring a Houston Corporate Video Company
Once you have all your ideas in place, you probably want to find the best company to make the video happen. There are plenty of options in Houston, Texas, and College Station, Pearland, and Galveston, so you definitely have some work to do. As you start to look, there are a couple of things to consider when hiring a Houston corporate video company: video samples and responsiveness.
Obviously, the first thing that you want to do is get to know what people are saying about them. We suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Apart from these reviews, you can ask for samples. Look for consistency most of all to ensure that the videos match up with the quality that reviews are reporting.
A professional company will be quick to reply to your inquiries. Many times, you’ll be able to get a free quote for your project. That said, they should provide concise consultation that can make it easier for you to get the results you want. Look for responsiveness in communication to make sure that your project vision is important to them.
We hope you learned a bit from this guide and with our Houston corporate video production insights. If you feel like you need more guidance, don’t hesitate to reach out to our company for more information.
Houston Corporate Video Filming With Beverly Boy
For over ten years, we have worked in Houston corporate video filming, producing compelling films for our clients all throughout South Texas and helping them reach their customers- sometimes millions of viewers at once- all over Houston. Of course, we know that just about any company can offer corporate video services, but Beverly Boy Productions has extensive experience in corporate video filming and we know the difference between corporate, promotional, and product films, which is important. They are often confused for one another, but these films are not the same and you need a company who knows the true differences to make your corporate film A-plus. Team Beverly Boy knows those differences, so we can help you choose the best services and styles of corporate film for your company. Servicing the entire South Texas region, including Galveston, Conroe, Baytown, and La Porte.
What Is Houston Corporate Video Marketing?
Houston corporate video marketing is an in-depth look at your company itself. This is not a time to promote a product or service that your company may sell, but rather a way to tell your audience about the heart of your company. What is your company’s history? What is your mission? What visions do you have for the future and where your company may be headed? All of these and more are questions that you can answer in corporate video marketing in Houston to give your viewers a look at what makes your company work.
Remember, consumers like to feel as if you are speaking directly to them. This gives them a personal feeling when interacting with you, and that makes them want to support your whole company. This is especially true if your values line up with their own, so working with a qualified production company to create the Best Houston corporate video production for you is an investment that your company needs to take into consideration. This helps you develop loyal customers that will stick with your company through thick and thin.
Vetting Houston Corporate Video Making Companies
When choosing the company for you, the first step is researching what Houston corporate video making companies are out there and which ones can handle your project the way you want. Again, any company can claim they know how to create the best corporate video production for you, but you want make sure you choose someone who has real experience when you are entrusting them with your brand.
No matter if you run a manufacturing company in Galveston, or a design firm on Crawford in Downtown, you’ll want to pick a company that has a proven track record of making solid corporate videos in South Texas. Don’t be too shy to ask to for samples of videos to make sure they are up to snuff. You are, after all, interviewing the Houston business video company for a job position and just like any other job interview, you would want to be sure they are who they say they are and can do what they claim.
Choosing Your Houston Corporate Video Company
When you have chosen the best Houston corporate video company to handle your job, you need to speak with him about the services that you need them to perform for you. You don’t want to just go into a meeting with a blank check in hand and no solid ideas on what you need from the company. Take a moment to list out all the services you will need from the Houston corporate video company you have chosen. Are they going to need to perform location scouting? Are they going to need to find talent to perform in your video? Whatever you need, you need to prep a decent budget to go along with it.
Listing out your services will make everything easier for both you and the Houston corporate video makers. When you have your initial consultation, be sure to let them know what type of budget you have in mind for the services that you need, that way they can tell you if they were able to provide the services within your budget. That will make filming easier for you and them with no surprises on either end.
How To Monitor Houston Corporate Film Production Companies
It is easy to see that Houston corporate film production companies are highly organized and efficient in filming corporate video. If you are working with one that isn’t, you may not have chosen one that knows what they are doing. You should always be kept in the loop, throughout the whole process, and if you aren’t, that’s a red flag. A good company will always work to seek out your advice on the film, or just want to keep you happy by telling you of progress.
When handling business and corporate video production, people who have true expertise in the Houston corporate film production industry is key in making sure the production is handled properly, so always be sure to select the company that can show they have experience in the industry, in this particular niche of the industry, and in working with clients who have good things to say about them.
How To Use your Houston Business Video Production
When filming is done, you will have a Houston business video production that you can share with your current and future clients to help build your company’s support base. How will they see it, though? When choosing a production company, be sure to ask if they offer options for showing your film, either on TV or the Internet. Most companies do, which means you get your film to your audience, quickly, and that makes showing off your Houston business video production the easiest part of the process. You have your film viewed by thousands of people at once, making video an investment that you can’t afford to miss out on.