Making the Best Use of Your Ft Lauderdale Corporate Video
Having the best Ft Lauderdale corporate video production is a strong marketing tool, of course, but not all Ft Lauderdale corporate videos are successful. In order to ensure your film’s success, it needs to be authentic and of high substance. No matter if you are showing it at The Ft. Lauderdale Artwalk in Ft Lauderdale or looping it in your office in Downtown Ft. Lauderdale, you can impress your viewers and high quality corporate videos can help. Low-quality videos will leave viewers with the impression that your company is low-quality, too, and that will turn them away from your business.
Start by figuring out the purpose of your video and what goals it is meant to help you achieve. Doing a video for internal marketing and doing one for a new service will result in different types of Ft Lauderdale corporate video.
More examples include repurposed video content for social media which will most likely work better than a homepage promotional video or still photos for your website, depending on your goals. Making a video for email campaigns requires content that is different than what is used in television or using audio for radio-type services.
Ft Lauderdale Corporate Video Production Cost
Business in Ft Lauderdale, Florida, Broward County is highly competitive, so helping your business stand out is important. Goals aside, your audience, message, and creative approach will affect the content for your video.
No matter the content you make, the price you pay is based on two major factors. There are many corporate video production companies in South Florida so knowing basic pricing will help. The duration of your video, the staff you need, and the gear you use for your film will factor in your pricing. Below, check out a per-hour pricing sheet of corporate video production cost.
Ft Lauderdale Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Ft Lauderdale Corporate Pre-Production
When it comes to Ft Lauderdale corporate video production, three phases are worth knowing about- pre-production, production, and post-production. Each of these are necessary to making your project a reality.
With Ft Lauderdale corporate pre-production, you will work with a production team to draft an outline of your project to plan the whole process. This is where you will discuss your ideas and show examples, like a reference video. A producer or director will line out the process and create a script, if it’s needed, for narrators or actors. Depending on your video’s content, your crew might need to procure location permits or studio access.
Pre-production is the planning phase, essentially, and a seasoned, skilled team will keep you in the loop throughout the entire production to make sure you’re 100 percent happy with your project.
During the corporate production phase, the magic takes place and your footage will be recorded based on the scenes outlined in pre-production. A skilled team will communicate with every other party, like the office, distribution, and more, and they will keep everything on budget and on schedule.
Every group in the corporate film making process is involved with production. The grip, electric, and design crews will begin before the camera and sound departments start filming. The production process, of course, will depend on the video you’re creating. For instance, if you’re making an explainer video, you most likely will use animators and narrators, but if you’re filming employee testimonials, you will probably use actors or even real people in your film. Additionally, B-roll footage is often filmed in the production phase and to be put to use in post-production.
Post-production is the final, yet important, phase of making sure you get a top-quality corporate video. This is where your footage is organized by the editors. Then, they will enhance and adjust the color to ensure it is perfect. Finally, they edit it together into a seamless video, then add in music and sound effects to round it out.
After it has all been edited and rendered, it’s ready to be finalized, but before going to distribution, you will be shown the finished product so that you can ask for any changes you’d like to see. Those changes will be made before the film is finalized and given to you.
When you are happy with the final result, you have a finished corporate post-production and a great video that you can present at a convention, share on your social media sites, or distribute it where you want!
Ft Lauderdale Corporate Live Streaming
Live streaming and corporate webcasting is a better than regular videos when it comes to communicating with your audience and Ft Lauderdale corporate live streaming provides your viewers with an interactive experience that lets them feel as if they were there. This makes live streaming so popular, and regular videos can’t compete with it!
Live streaming in Ft Lauderdale, Florida is regularly used event in sharing events and reviews of products. Depending on the platform where you host your stream, your viewers can comment on and react to your corporate streaming media, and that then exposes your content to other users you may not have calculated in your targeted audiences.
Social media aside, live streaming can also help you host conferences or meetings through Ft Lauderdale corporate live streaming. Employees all across the world can participate, and many quarterly company webcasts are used in a corporate setting. The gear you need for streaming live corporate events is easy to assemble and use, so a professional crew will have no problems hosting one for you.
Best Practices for Ft Lauderdale Corporate Video Production
First, check with the Greater Fort Lauderdale Chamber of Commerce to get tips on filming in this area. We have listed out some solid ideas to follow for a top-quality corporate video for your company. Check out these best practices before starting the corporate video production process.
Tip #1- Determine the purpose of your video. A director or producer will help with this part during pre-production, but having a plan and the details listed out before you begin the production process is a solid idea.
Tip #2– Be clear and concise. High-quality video can be short and attention-grabbing. Honestly, you will most likely get more attention with a short video that has high-quality, concise video than one that’s long and has low-quality content.
Tip #3- Be sure to include branding. Make yourself memorable by clearly and concisely stating your message. Be sure to list your contact information and make sure your brand logos are prevalent in your video. Viewers will remember you easier is your company info is clearly shown.
Preparing Your Team for Corporate Video
No matter if your business is in the 33004, 33304, 33334, or 33317 making sure your team is on the same page and looks cohesive is essential. You can prepare your team for corporate video by addressing your film;s wardrobe. Keep in mind that anyone who will be on camera should not wear plain white or black shirts, intricate patterns on their tops, or visible logos/brand names.
The pants and shoes you wear don’t matter, really, as long as they match the theme of your video. Keep production on schedule by having hair and makeup ready before filming starts. Additionally, we recommend being natural on camera. This allows audiences to see you, and being yourself is important for corporate video production.
If you’re filming corporate testimonials, it’s important to have questions prepared ahead of time for the person you’re interviewing. Questions like “How do we stand out from other options?”, “What was it like before you received our product or service?”, and “What would you tell someone who’s considering our services?” are appealing to your target audience and get them intrigued by your business.
Hiring a Ft Lauderdale Corporate Video Company
After getting your ideas are lined out and jotted down, it’s time to find a company you can work with. You’ll have many companies to choose from in Ft. Lauderdale, Florida and the nearby cities of Miami, Hialeah, and Sunrise so you will have much to consider to select the right one. When hiring a Ft. Lauderdale corporate video company, be sure to look at video samples and responsiveness.
One of the first things to check for is companies with high reviews, but don’t get duped. We suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Also, you can ask for samples. Look for consistency and make sure the reviews you read match with the quality of the videos you are seeing.
A professional company should respond to your questions rather quickly. Many times, you can get a free quote for your production. Also, they should provide concise consultation to help make your job just a bit easier. Look for responsiveness in communication that shows that you are seen and will be treated as a priority to them.
We hope this guide helped you in your search for the best Ft Lauderdale corporate video production information. If you need more help, we would be happy to talk to you! Just give us a call!