5 Productive Ways to Market Your Manufacturing Business
The manufacturing industry represents the production of products that are used for everyday activities and complex production of everything from household essentials to furniture, sports equipment and automobiles. But how do you generate leads for your manufacturing business when there is so much competition through wholesalers, retailers and those who represent the end solutions to the industry? These 5 productive ways to market your manufacturing business will help you to establish a competitive voice for your brand and generate stronger sales in this highly competitive industry.
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#1 Use Social Media to Your Advantage
Manufacturing businesses often overlook the power of social media marketing to establish themselves as a thought leader and end solution for consumers. Manufacturing marketing via social platforms such as Facebook, Twitter, and even Instagram and LinkedIn represents a key opportunity for your brand to engage with your audience.
Create compelling manufacturing videos that show your solutions at work to develop thought leadership for your brand. This represents one of many content marketing opportunities for manufacturers to grow online.
#2 Live Stream Events
Manufacturing businesses have the power to share live stream videos with consumers that showcase how your warehouse or industrial zone operates and what is happening day-to-day within your organization.
Video live streaming may be the last thing you consider for your manufacturing marketing strategy, but never overlook the power of using live stream to offer sneak peaks of upcoming products, demonstrations of manufacturing processes at work, or even tours of the process plant that will evoke the awareness and excitement of your audience.
#3 Use Local Business Networking to Your Advantage
Manufacturing businesses can benefit greatly from the use of local business networking services such as those offered at the area Chamber of Commerce. Manufacturing USA other nationally recognized manufacturing initiatives also offer unique networking opportunities for those in the manufacturing industry.
Sometimes, it’s not what you know, but who you know that can get your business noticed in a major industry such as manufacturing services. Connecting locally with various industry resources will help you to generate greater awareness of the solutions that your business provides.
#4 Animated Explainer Video Production Simplifies Your Pitch
Marketing for manufacturing companies requires careful planning of tactics that will produce awareness of the solutions that are provided by the brand as well as generating a higher understanding of the complex processes that take place within your manufacturing operations plant.
Animated explainer videos can help you simplify your pitch to consumers in a way that represents ease of understanding despite the complex processes that go into manufacturing products for the end consumer.
Animated explainer manufacturing videos provide easy to follow visual representation of the processes that go into manufacturing products that are used in day-to-day operations worldwide.
Use animations on your website, social profiles, and in promotional emails to harness the attention of your audience and generate stronger understanding of your services.
#5 Get Competitive with Professional Corporate Video
Professional corporate video production for your manufacturing company represents an opportunity to compete face-to-face with other manufacturers in the industry. Show prospective clients what your manufacturing company can do.
Consider the following types of corporate manufacturing videos for your brand:
- Corporate profile videos that show your key workers.
- Behind the scenes videos that show what it’s like working in the manufacturing plant.
- Employee testimonials that share happy employee updates to help you generate more workers for your company.
- Customer testimonial videos that showcase satisfied consumers.
- Case study videos that show how your manufacturing solutions solved an industry problem.
- Corporate social responsibility videos that share your dedication to the community, reduced human footprint or minimal impact on the environment.
Get in Touch with Team Beverly Boy
These productive ways to market your manufacturing business represent just a few of the many opportunities that should be part of your manufacturing marketing strategy.
For help producing manufacturing videos or any of the video content listed above, give Beverly Boy Productions a call. We’ll put our decades of professional corporate video production skills to work for your brand.
