Video Production for Hotels & Motels in Charlotte

The hotels & motels industry, like most of the hospitality industry, is known for its seasonal and annual volatility. Smart hotel brands provide lots of different services including accommodations services in order to maximize revenue gains despite the volatility of the market. An industry worth more than $133 billion dollars and employing over 1.3 million people, most hotels and motels are already actively engaging in video marketing to promote their services & accommodations. Video Production for Hotels & Motels business can impact the growth of these brands especially through online platforms. You can also use videos to prepare more effective training programs for your staff.

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In 2017, it was estimated that video would occupy about 74% of total internet traffic, that figure continues to grow surpassing 82% recently. On YouTube and other platforms like Facebook, people watch billions of videos each day, with the average consumer watching about 100 minutes of video online every day. As social media continues to grow and change the way we communicate and market businesses, hotels & motels must invest in video, which is the most popular content on these social platforms.

At Beverly Boy Productions, we produce videos for travel and hospitality industry brands including those in the hotels & motels industry. Our video production for the hotels & motels industry includes designing promotional videos that can help any hotel to become visible on social media platforms such as Facebook, TikTok, & Instagram. Depending on what you need, we are experienced in the production of marketing media, training videos, and customer testimonials and expert interview videos. Give us a shout and let us help you design videos with honesty, flare, and artistic style.

Promotional Videos for the Hotels & Motels 

Video Production for Hotels & Motels in Charlotte can help your brand have an instance connection with the target audience. Short promotional videos can be used for many purposes including everything from increasing booking sessions, growing brand awareness, boosting conversions, and driving consumer trust. The typical promo video is between 30 and 60-seconds long, but depending on the distribution plans, some promotional videos for hotels & motels run a little bit longer.

 

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The motivation behind promotional video production for the hotels & motels is to:

     •Create videos that will build brand awareness.

     •Create video content that will share the authentic experience you provide.

     •Create videos your audience will remember.

     •Create videos that influence outside partnerships or engagement.

     •Create videos that will nurture existing client relationships.

You can achieve these goals and more with promotional videos for your hotel or motel.

Marketing Videos for the Hotels & Motels 

The production of professional marketing videos for hotels or motels can have a massive impact on audience engagement, web traffic, and guest interactions. In fact, marketing videos are vital for many hotels & motels that plan on driving visibility and increasing bookings during high season times and during low times.  

Marketing videos can provide the following benefits for the hotels & motels industry:

     •Increased social media presence.

     •Stronger brand exposure.

     •Increased audience trust.

     •Greater audience engagement and interactions.

     •Improved understanding of products, services, and accommodations.

     •Significant exposure online and advanced rankings in the SERPs.

     •Higher conversions and sales.

Marketing Video Production for Hotels & Motels in Charlotte can help you to connect your brand message with the right audience using polished and captivating video content production. Videos are also great at educating loyal clients as well as new guests about additional offerings, new amenities, as well as events and activities taking place in the surrounding area. Generally, guests like to know if there are important events that visitors of your hotel or resort can check out. Providing these options keeps those who are present satisfied with their stay.

Marketing video production for hotels and motels is one of the most effective ways of winning the attention and trust of consumers who are looking for a good hotel or motel. Consumers are looking to enjoy their stay without worrying about bad customer service or bad experiences, especially when they have saved and invested to get to this trip. Marketing videos of your hospitality establishment would be the best way to introduce your beautiful and luxurious hotel and showcase the best features of your hospitality brand and establishment. This is where you’ll show all the great amenities and activities and even events that may be happening during the hotel guests’ stay. 

Quality marketing video production for hotels and motels, top-notch customer service, and a great stay will result in positive word of mouth marketing from your guests. As it is said, word of mouth is the best way to market your brand; it can also drive up the number of guests and revenue gains. This type of video content can deliver above and beyond your expectations when you work with a professional video production company that has experience in the marketing industry and can offer you tips and insight on how to market your hospitality business. 

Training Videos for the Hotels & Motels 

Training videos for the hotel industry are important for several reasons. Training videos lower the overall cost of training for hospitality brands, improve the concentration of trainees, streamline training processes and simplify complex data. Employees love training videos because they are flexible, easy to access, and they’re interactive and fun to watch. Training videos for the hotels and motels industry are also a great way to increase the learning speed of your staff, as well as share with them the latest service delivery skills and techniques that can improve the experience of guests. 

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Training video production for hotels & motels is going to improve employee engagement in your training program, improve knowledge retention, and provide an “always-on” training experience anytime, anywhere. This type of video content can also help prospective hospitality workers to get additional insight into the different jobs and roles available in a company.

A few of these roles include:

     •Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)

     •Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)

     •Executive Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)

If prospective hospitality employees are more interested in the works of the actual hotels and motels these positions would also greatly benefit from training videos for hotels and motels:

     •Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)

     •Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)

     •Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)

Training videos in the hospitality industry are also a great way to train the prospective hospitality workers when it comes to working in restaurants, bars, casinos, and other food establishments as well, those positions are:

      •Banquet Server

      •Barista

      •Bartenders

      •Café Manager

      •Food Runner/ Serve

      •Head Waiter

     •Host/ Hostess

Interview Videos for the Hotels & Motels

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Interview videos for hotels & motels include both customer interviews and expert interviews. Together, these types of videos humanize your brand and make it appealing and relatable to the audience. With expert interviews, you can introduce the lovely faces of the experts working in your company in an effort to build connections with the audience, brand credibility, and authority in the industry. Customer interviews offer a different level of experience, increasing consumer excitement for your brand and driving conversions. Video Production for Hotels & Motels in Charlotte is the best service you can hire to make an impression of your services to a wider audience.

Interview videos for hotels and motels are a great way for prospects to learn about your brand through the eyes of your hospitality workers. Interview videos that are produced by professionals are beneficial to prospective workers because interviewees are allowed more time to think over the questions before giving the best possible answer. One of the best qualities of interview videos is that you can show your guests the hospitality workers operating in your hospitality establishment.

If you’re a smart hotel brand looking for expert video production for hotels and motels, talk to Beverly Boy Productions today and get the best crew for the job.