Video Production for Hotels & Motels in Austin
The hotels & motels industry, like most of the hospitality industry, is known for its volatility both seasonally and yearly. Smart hotel brands offer different services and accommodations in order to maximize revenue gains despite the volatility of the market. Since this is an industry worth more than $133 billion dollars and employing over 1.3 million people, most hotels and motels are already actively collaborating with video marketing to promote their services & accommodations. Video Production for Hotels & Motels in Austin can vastly improve growth for these brands by capturing a destination’s essence, through stunning visuals that convey an in-depth understanding of the brand. They can also be used to scheme safe and productive training programs for the organization’s workforce.
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In 2017, it was estimated that video would occupy about 74% of total internet traffic globally; that figure continues to grow, surpassing 82% recently. Consumers watch billions of videos daily, with the average consumer watching about 100 minutes of videos online every day. As social media rapidly gains popularity, media platforms like YouTube attract a lot of customer attention, since people prefer watching videos over reading text. Hotels and motels should use videos to their advantage, to market and elevate their brand to the highest level.
At Beverly Boy Productions, we produce videos for travel and hospitality industry brands inclusive of those in the hotels & motels industry. Our video production for the hotels & motels industry include; the creation of promotional videos that are ideal for use on social media platforms such as Facebook, TikTok, & Instagram; the production of marketing media, training videos, customer testimonials, and expert interviews. We produce quality videos with an artistic flare, style and honesty in order to seduce potential customers.
Promotional Videos for the Hotels & Motels
Video Production for Hotels & Motels in Austin boosts excitement for a brand, by creating visual stories that compel audience’s interests. Short promotional videos can be used for various purposes including everything from increasing audience awareness, driving consumer trust, and boosting conversions. The typical promo video is between 30 and 60-seconds long, but depending on how the video will be distributed, some promotional videos for hotels & motels run a little bit longer.
The idea behind promotional video production for the hotels & motels is to:
•Create videos that will build brand awareness.
•Create video content that increases audience trust.
•Create videos your audience will remember.
•Create videos that influence outside partnerships or engagement.
•Create videos that will nurture existing client relationships.
All of these goals, and many more can be achieved with promotional videos for your hotel or motel.
Marketing Videos for the Hotels & Motels
The production of professional marketing videos for hotels or motels can have a significant impact on customer interest, brand trust and guest interactions. In fact, marketing videos are instrumental to many hotels & motels that are planning on driving visibility and increasing bookings during off-peak and high-peak periods.
Here are some of the benefits of marketing videos for the hotels & motels industry:
•Increased visibility on social media.
•Greater audience engagement and interactions.
•Increased audience trust.
•Improved understanding of products, services, and accommodations.
•Stronger audience exposure.
•Significant exposure online and advanced rankings in the SERPs.
•Higher conversions and sales.
Marketing Video Production for Hotels & Motels in Austin aids in capturing the interest of your target audience and educating prospects as well as current guests on additional offerings and amenities. Professional videos can also provide an awe-inspiring journey around a city, landscape, or resort. This helps further influence the hotel or resort booking decisions and brand awareness.
Marketing video production for hotels and motels is one of the most effective ways of gaining credibility in the marketplace. Not only does it help you to tell your story, but it also allows potential customers to get a feel of your hotel or motel facilities and services before booking. Marketing videos of your hospitality establishment provide the best way to showcase the unique features of your hospitality brand and establishment, whereby authentic experiences are brought about by the great amenities and activities and even events that take place during the hotel guests stay.
Professional marketing video production for hotels and motels combined with good customer service and a satisfactory stay will result in positive word of mouth marketing from your guests. This will certainly drive up your conversions and revenue gains. If you want to generate word of mouth marketing, you can begin by working with a professional video production company that has experience in the marketing industry and can give you tips and insight on how to market your hospitality business.
Training Videos for the Hotels & Motels
Training videos for the hotel industry are instrumental in enriching the training of your employees. Not only do training videos lower the cost of training for hospitality brands, they also streamline the effectiveness of trainings and ensure training content is available for anyone permitted to access it. Employees love training videos for their flexibility, ease of accessibility, and because they’re interactive and fun to watch. Training videos for the hotels and motels industry are also a great way to incorporate the training of all topics. They are also great for learning how to diffuse an adverse situation in real time, the right way, compared to having to experience the situation and learning from possible mistakes.
Training video production for hotels & motels is going to improve employee engagement in your training program, boost faster learning, engage your audience throughout the training program, as well as provide “always-on” training experience in which employees can access at any given time. This type of video content can also help prospective hospitality workers learn a bit about the possible jobs and roles available in the industry.
Some of these roles include:
•Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)
•Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)
•Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)
If prospective hospitality employees are more interested in the works of the actual hotels and motels these positions would also greatly benefit from training videos for hotels and motels:
•Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)
•Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)
•Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)
Training videos in the hospitality industry are also a great way to train the prospective hospitality workers when it comes to working in restaurants, bars, casinos, and other food establishments as well, those positions are:
•Banquet Server
•Barista
•Bartenders
•Cafe Manager
•Food Runner/ Server
•Head Waiter
•Host/ Hostess
Interview Videos for the Hotels & Motels
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Interview videos for hotels & motels include both customer interviews and expert interviews. When you come up with both types of video for your brand, you will have a robust way of building consumer trust. With expert interviews, you can introduce your highly-skilled staff working their magic, and this will build your credibility and authority in the industry. Customer interviews take that trust a step further by increasing consumer excitement for your brand and driving conversions. You can achieve all these benefits with professional Video Production for Hotels & Motels in Austin.
Interview videos for hotels and motels are a great way to express and exhibit the personality of the hospitality workers. Interview videos are beneficial to prospective workers because it gives them the opportunity to hear how customers speak about the way they are taken care of at your facility, and this speaks volume about the workers at the hotel or motel. The beauty of professional interview videos is that interviewees have plenty of time to think over the questions before providing the best answers, something that is not the case with on-the-spot interviews. One of the best qualities of interview videos is that is shows future hospitality workers that your hospitality establishment is using the latest technology to market its services.
If you’re a smart hotel brand looking for veterans in professional video production for hotels and motels, talk to the experts at Beverly Boy Productions.
