7 Elements of Great Car Product Promotion Videos
Producing a professional promotional video that’s going to sell your products is no longer something that you can drag your feet on and plan for another day. In fact, great Car Product Promotion Videos are about as important as any other element of marketing involved in the sale of car products.
If you’re not prepared to put time and money into producing a great promotional video upfront, you run the risk of losing interest of your target audience or potentially delivering a video that appears less than professional making your brand look cheap.
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If you’re new to producing promotional videos for your car product business, you might be wondering what the most important elements are to include and where you might be able to cut corners or leave something out. You’re certainly not alone!
At Beverly Boy Productions, we specialize in the production of product promotional videos of various types including car product promotion videos and corporate branding videos for car sales. We’re going to help you understand what it takes to produce great Car Product Promotion Videos that will grab the attention of your target audience and generate sales.
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Start by Creating an Emotional Bond
Creating an emotional bond with the target audience is key to selling any products. If you think about any promotional videos that you’ve seen in the past, what are the key elements:
- Strong emotional connection.
- Great visuals.
- Incredible copy.
- Catchy introduction.
- Amazing call to action.
These are the same elements you really should be thinking about when producing your own Car Product Promotion Videos.
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Tease the Audience into Following Along
The next consideration is to think about how you can tease your audience so that they follow along. Your promotional video should include an attention grabbing introduction that grabs ahold of the target audience and then highlights the amazing features of the product you’re promoting.
From there, you want to think about how you can use flashy visuals, catchy details, and interesting sound bites to keep the audience engaged and wanting more. Tease them into sticking around.
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Sell the Benefits
When it comes to great Car Product Promotion Videos you’re going to quickly notice one thing about every video you watch and that’s the fact that they all sell the benefits not the features! If you promote the benefits, the features will fall in place. For example, you want to promote the fact that this car product is going to provide better gas mileage, increased performance, or a stable ride over explaining how those benefits apply from certain features.
The reason we sell the benefits and not the features is because consumers want to know, “how does this product my life better/easier/more exciting, etc.” By selling the benefits, you’re answering that question.
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Get to the Point
If you’re dragging on and not getting quickly to the point, you’re probably going to lose your audience’s attention. The best Car Product Promotion Videos get right to the point of the promotion so that the audience knows why they are seeing whatever is being shown on the screen and what the point is.
This means your content needs to be clear and concise. Don’t waste time delivering information or details that are unnecessary or unwarranted. Instead, you need to get straight to the point within the first 15 seconds or so, otherwise you could lose your audience completely.
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Always Speak to the Target Audience
In order to speak to a target audience you have to know your target audience inside and out. You need to know what it is that makes your target audience the best audience for your product. You need to know what makes them tic. And you need to know how to personally and emotionally connect with them.
Knowing your target audience will allow you to create great Car Product Promotion Videos that speak to them and will connect with them specifically. This is very important for any kind of promotional video content.
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Address Key Solutions Provided by the Product
Just as we spoke about the benefits of a product, it’s important for you to focus heavily on delivering content in such a way that your audience understands that your product is going to provide a specific solution. Your audience wants to find products that offer solutions for their needs, so if you can create content that targets a particular solution you’ll increase your product sales exponentially.
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Use Storytelling
One of the most influential elements of great Car Product Promotion Videos is storytelling. Great car product videos tell a story. They explain to the audience why they are the best person for the product, what the product does, the solutions it provides, and the benefits that will come along. Framing all of this in a storytelling fashion is what will keep the audience around for the duration of the video so that they see the call to action and are compelled to move forward with whatever the intended action is.
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