6 Features of an Eye Catching Commercial Video
The best video content is that which engages the audience and keeps them captivated with what you have to say. But how do big brands engage their audiences? Commercial video content tends to have common elements that make the video eye catching and engaging. These 6 features of an eye catching commercial video are some of the most common elements that you should be considering as you produce content for your brand.
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Branding
Consumers recognize your brand. The colors, styles and shapes that you use to bring the consumer eye to a sense of awareness and understanding should be used in your commercial video content too.
As you use your branding in your video content, consumers will make the connection between the video and your brand, noting mentally that the content is related to your business.
Branding your content for commercial video involves more than just colors and style, consider how your brand’s mission is delivered in the content too!
People
Commercial video content features real, live people most of the time. Why? Because brands use people that are most like their target demographic as their characters in order to help us see ourselves in the story.
Think of how you can incorporate people into your commercial video content, such as showing them using your products or services or benefiting from a solution your product provides.
When choosing talent for your videos, consider people that most closely resemble your ideal demographic.
Visual Cues
Great commercial videos catch the viewer’s eye by providing various visual cues that we don’t even realize are there. For instance, a commercial may visually show a serene location for a product that promotes relaxation or it may showcase a strong individual if the product represents strength or core stamina. Visual cues that are seen in commercials are often underlying with little thought by the audience paid to the cue, but they mean a lot and are coordinated for good cause.
Call to Action
Great commercial videos feature a catchy call to action. Often times the call to action is delivered in graphic form so that the viewer can visualize the required response. For instance, the call to action may be “Call us” and the viewer will see a phone or an individual picking up the phone with the phone number shown on the screen.
The visual call to action is about more than just telling the viewer what to do. Visual call to action elements help the customer to define the next steps and they help commercial videos achieve their goals.
Placement & Timing
The best commercial videos are all about placement and timing. Researching the best time for a commercial may seem silly, but it’s not. Likewise, knowing the best time to mention the key elements or details of the commercial ad is also important.
The placement and timing of your commercial and when viewers will see if can make a major difference in the ability for the commercial to succeed.
Professional Footage
Finally, all commercial videos have a key eye catching element of professionalism in common. Professional footage is not captured from an iPhone or handheld device. These videos appear professional because they were filmed professionally and they include professional editing to seal the deal.
Ready to hire a professional to help you utilize these 6 features of an eye catching commercial video in your content? Give Beverly Boy Productions a call at 888-462-7808. We’ll help you every step of the way.
