5 Innovative Ways to Market Your Medical or Recreational Marijuana Business
The medical marijuana industry as well as the recreational marijuana industry is booming. The use of medical marijuana to represent new cures for common ailments such as pain, upset stomach or anxiety would seem like a closed book means of generating leads, but it’s not. Marijuana marketing companies are finding that generating leads for marijuana dispensaries is a challenging, highly competitive market. With so much competition, marijuana marketing must focus on diverse campaigns via social media, branding and video distribution. These 5 innovative ways to market your medical or recreational marijuana business will get you on the path to filling your dispensary with qualified leads.
[blog-contact email=”email” label=”Get a business video production quote here!”]
#1 Get Social with Social Media
Probably one of the greatest opportunities for medical marijuana or recreational marijuana marketing is on social media platforms such as Facebook, Twitter, and Instagram.
Social media marketing for medical marijuana dispensaries involves a mix of carefully planned bitesize video clips and powerful promos that showcase everything from the flower to marijuana tinctures and edibles as well as products used to consume cannabis such as pipes and vaporizers.
Consider using social media to share videos that will boost your marijuana marketing efforts.
The following may be suitable for your followers and fans:
- Flower updates that showcase the latest types and products to be offered.
- Growth videos that show the process of the flower and other marijuana products that are grown and dispensed at your store.
- Explainer videos that help prospective clients understand how marijuana works and what it can be used to treat.
- Behind the scenes videos that showcase what it’s like to be a part of your dispensary.
- Corporate culture videos that represent your brand.
- Customer testimonials representing past client satisfaction.
#2 Live Stream Events
Are you having a popular sale at your dispensary? Live stream the event to share the details with your audience. Video live stream for dispensaries marketing marijuana products represents a relatively new opportunity to reach viewers from today’s younger generation.
Consider using live stream to market your marijuana business in the following ways:
- Share live videos of product unpackaging when you get new items delivered to the store.
- Share livestream footage of a major event or sale that takes place in the dispensary.
- Share livestream footage of a customer or client that is satisfied with your services.
- Livestream any volunteer activities or community engagements that you take part in.
#3 Network with Local Businesses
Your local chamber of commerce represents an ideal opportunity for you to network locally with others that may be interested in your products or services. Marijuana marketing with the local Chamber of Commerce requires registration but upon your successful registry with the Chamber, you will receive updates on events and various opportunities to get your brand recognized and the Chamber will work with you to develop a stronger reputation with your community.
Consider networking with local providers that can prescribe medical marijuana in your area as well. Doctors or other professionals that have the ability to prescribe legal use of marijuana for states that do not allow recreational use represents an ideal opportunity for dispensaries to promote their brands, products and services.
#4 Produce Animated Explainer Videos to Simplify Your Product Uses
Medical marijuana is relatively new and a lot of people are unsure as to how effective it is or how it can be used to treat common ailments. Animated explainer videos and tutorials can be used to help you educate your audience and demonstrate your expertise in the marijuana industry.
Marijuana marketing online, via your website, landing pages, social media and influencers will almost certainly generate more shoppers to your dispensary if you include animated videos in your campaigns.
#5 Produce Professional Corporate Videos to Compete Nationally
On a national level, marijuana dispensaries that include professional corporate videos on their websites and social media pages can generate greater buzz and recognition for their brand.
Show prospective customers what your dispensary has to offer with corporate videos that include:
- Profiles of your growers. Video representation of the products you provide.
- Promotional videos that showcase flower, tinctures, edibles and specialty products.
- Customer testimonial videos that prove client satisfaction.
- Social responsibility videos that share the dedication that you have to your community and to helping others.
- FAQ or explainer videos that show how to use various products, how products work, or how your cannabis is grown and harvested.
Get in Touch with Team Beverly Boy
The sky is the limit really when it comes to producing videos that can be used to market your marijuana business. Ready to get started? Give Beverly Boy Productions a call! We can’t wait to help you put these innovative ways to market your medical and recreational marijuana business to the test.
