5 Creative Ways to Market Your Law Firm

The legal industry is made up of a vast network of attorneys, law firms, judges and the many different clients that seek legal assistance. When you market your law firm you generate more clientele and expand your practice. There’s a lot of competition out there when it comes to law firm marketing.

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So if you don’t stay abreast of the latest legal digital marketing strategies you’ll likely miss out on a ton of opportunities. These 5 creative ways to market your law firm will help you establish a competitive attitude for your legal business online to generate leads for your firm.

#1. Invest in the Power of Social Media

Social media marketing for law firms is highly relevant and important. In fact, if you’re not embarking on at least some form of law office marketing via Facebook, Twitter, or YouTube you’re certainly missing out.

These media outlets have a huge crowd of potential clients. Today’s legal clients seek answers from social media before they ever pick up the phone to call for assistance.

Explore Your Options

Several options are available as you begin social media marketing for your law firm. Consider the following to get your firm recognized on Facebook or Twitter:

-Legal question and answer sessions or FAQ videos.

-Video tutorials that show clients how to take the first steps toward hiring legal assistance.

-Corporate culture videos that show other attorneys what it’s like to be a part of your firm.

-Customer testimonial videos representing satisfied past clients.

#2. Live Stream Video Services for Attorneys

You may not think much about live streaming to market your law firm clients but there are still opportunities for law firms to market their services via livestream, especially for clients that spend a lot of time on the internet.

In fact, live stream video represents a relatively new and significantly underutilized form of digital marketing for law firms that you should certainly consider.

Livestream Options

For law firms considering live stream video marketing, the following opportunities exist:

-Livestream interviews with past clients that represent your target demographic market.

-Livestream popular community events that represent the market that you work in.

-Livestream details following major court rulings that you are a part of.

-Livestream your volunteer or pro-bono activities to show clients your values.

#3. Target Local Business Networking Opportunities

Attorneys seeking to bring in more clients can benefit from getting involved with local networking options such as becoming members of the Chamber of Commerce in their town or actively participating in local networking events.

Much of law firm marketing is about who you know in town, so if you’re new or just starting to get your legal council recognized in the area, consider getting involved in local networking events that will help boost reputation and recognition of your name.

More local networking opportunities for attorneys:

-Public speaking events.

-Joining the bar association.

-Joining local committees that you can serve on.

-Joining a local trade association.

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#4. Use Client Testimonial Videos to Warm Leads

Once prospective clients come to your site for details on your legal services they are also seeking some form of proof that you can help them with their legal problem.

Client testimonial videos for law firms offer an excellent opportunity to prove to prospective clients that you are who you say and can do what you claim.

Video Marketing for Law Firms

Show past clients as they speak their satisfaction of your firm for the world to see. Video marketing for law firms requires great tact and careful planning to ensure you’re delivering the right message.

At just the right point in the marketing funnel. If a lead has come to your site, they are showing interest in your services. Warming the lead with a client testimonial or an animated explainer video that shows the next steps in the legal process can help put the client at ease.

#5 Professional Corporate Videos Compete with Other Firms

Ready to compete with other law firms in the area? Corporate video production for your law firm allows you to face your competitors and show clients what you’re made of. Several forms of corporate video will be useful in your law firm digital marketing process.

Consider these corporate videos for your digital marketing campaign:

-Corporate profiles of the attorneys in your firm.

-Promotional videos that show the client services you provide.

-Client testimonial videos representing happy clients.

-Pro-bono and corporate responsibility videos representing your involvement in community activities or needs.

-Educational videos that encourage clients in the awareness stage to seek your services.

Need a Team for Your Vision? Look no Further!

These creative opportunities to market your law firm are just a fraction of the potential options you have to reach clients at each stage of the marketing funnel. Ready to start marketing your law firm?

Give Beverly Boy Productions a call. We’ll help you produce law firm videos that will get clients coming through your door. We can’t wait to serve you!