Why a Corporate Culture Video is Essential in 2024

We know that the culture of a work environment can make or break its employees. The atmosphere should be engaging, energizing, and productive. But when new hires are introduced to the environment, it can be difficult to “jump-start” progress and energize an unfamiliar employee. An easy way to ease nerves and familiarize new hires with the culture of your company is through a corporate culture video.

Whether you’re introducing new staff to their upcoming workplace or showing the world what your company is all about, corporate culture videos are extremely effective. They highlight your company’s assets and flesh out the “culture” that potential hires are about to enter. But corporate culture videos don’t just familiarize upcoming employees – they tell the world your story, giving them a refreshing view of your business from an inside perspective.

Since every company is different, corporate culture videos are never “one-size-fits-all.” What your video entails depends on your business objectives and what you plan to do with it!

Workplace Culture Videos

It doesn’t matter if your workplace culture video is for employees or the public – in order to be engaging and genuine, there are 4 qualities that the best culture videos have.

1. Be open about who you are. Your video should discuss the purpose, values, and benefits of working with your company. Defining what you believe in is an effective way to introduce prospective employees to your company.

2. Have heart and humor. If you can show your candidates that your company can enjoy some laughs, it can energize employees and make work enjoyable. We know how important a professional demeanor is, but an intensely-serious work environment can de-energize your staff.

4. Tell stories. Listening to the stories of current employees, or fellow new hires, can warm up prospective candidates. Informative videos are important but packing an emotional punch can put the entire culture experience into perspective.
5. Invest in optimal editing. Great transitions, audio balance, and music that fits your video can take your video from average to amazing. That difference is crucial when aiming to keep the attention of your viewers.

Brand Culture Video

Similar to a corporate culture video, these videos can also capture the benefits of your product. And with content marketing constantly expanding, building an effective brand video can change the game. On the downside, it can be overwhelming to plan. Drafting a concept that meets your business objectives is a complex process that’s unique for every business.

So, which type of brand culture video is best for you? Generally, there are three types of videos that can display your product or message to the world. Explainer videos are powerful marketing tools that cover the basics and primary function of your product. They’re a simple way to communicate your selling points, describing your brand to your potential customers. Due to their simple design, they’re successful SEO content, which drives more traffic for your website. Interviews are an alternative that give your brand video a more personal spin. This conservational approach can be used to play into the questions, concerns, and interests of your targeted audience. And lastly, animations are a quirky and visually-appealing way to depict your services. Animations are often memorable, especially when paired with a unique art style, and they have the ability to explain complex concepts in a simplifying manner. There are plenty of benefits to animated corporate films, hence why they’re often used for brand videos!

Culture Video Ideas

Below, we’ve included four templates to follow for your upcoming video. We hope these culture video ideas benefit your latest project!

Introduce New Hires

What better way to appeal to prospective candidates than a video of people in their shoes? We recommend picking some new members of your team and interviewing them as a way to introduce upcoming employees to their new workplace.

Get Silly

Don’t be afraid to be funny – We can’t stress this enough! While it’s important to maintain professionalism, it’s important to show candidates that you’re human, and energizing employees through humor is an extremely effective way to build a positive corporate culture in your workplace.

Be Honest (And Inspiring!)

If you’re not open about your company’s message and what you have to offer your employees, you’re missing the point of a corporate culture video. In a short, efficient, way, lay all your cards on the table and inspire those excited new hires. A little goes a long way!

“A Day in the Life”

A great way to easily present what working at your company is like is following the steps of the daily life of one of your employees! Including the setting, roles, and tasks of your business in your video can effectively portray the culture of your business. It’s a straightforward way to give insight on the daily life of your company.

Our technicians at Beverly Boy Productions have over 15 years of experience in the field of video production. Whether you’re looking to create small business videos or an effective corporate culture video, we’re here to help. Give us a call today!