The Do’s and Don’ts of Charlotte Remote Webcasting
Remote webcasting experiences provide a streamlined, immediate connection between organizations and their audience members despite being separated or dispersed all over the country or around the world. For Charlotte businesses, the decision to provide a live stream, video broadcast of real-time information is something that was hardly considered prior to 2020 when COVID-19 caused widespread industry lockdowns and closures to all non-essential businesses. As brands and organizations learned to pivot, businesses considering Charlotte remote webcasting solutions largely questioned the process and what steps they should (and should not) be taking.
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At Beverly Boy Productions, we frequently discuss the professional steps that clients should and should not take when it comes to remote webcasting to an audience.
To help our audience understand the value of the webcast and what they should prepare for, we’ve put together this list of helpful Do’s and Don’ts about the process.
DO: Plan Ahead & Present a Message for the Intended Audience.
It’s important to plan your webcast in advance and to know your audience!
Like any other form of message that you would deliver to your audience, it’s important to tailor the message to the unique needs of those who are listening.
If your Charlotte remote webcasting experience is intended for your employees, the message may be about training or work related events.
If your webcast targets customers, the presentation may be about using your products or how to get the most out of the services you provide.
DON’T: Forget to Capture Audience Data.
There are a number of ways to capture data from the audience during your remote webcast.
Surveys, polls, Q&A sessions, and live chat boxes all allow for different forms of information to be gathered.
Use these features to collect insights from your audience that you can later utilize in your future marketing and media campaigns.
DO: Test Technology in Advance.
Testing out your Wi-Fi or Broadband connection, the camera and audio equipment, lighting and various other technology is important to a professionally produced Charlotte remote webcasting experience.
Make sure that you’ve taken the steps to test all of your equipment in advance and that you have a backup plan in case something fails.
DON’T: Make the Webcast Difficult to Access.
It’s your choice whether or not the webcast experience is behind a password protected setting, but whether you decide this or not, it’s important to make sure that the webcast is not difficult for your audience to access.
Charlotte remote webcasting experiences that require a lot of hassle to get involved will almost certainly turn users away.
DO: Hire a Professional Remote Webcasting Production Team.
We recommend hiring a Charlotte remote webcasting production team to assist you with all of the important details of the webcast experience.
You do not have to hire a professional like Beverly Boy Productions to work on the webcast, but doing so will ensure that many of the important considerations about technology, equipment, and live broadcast quality are covered.
