Filming a school promotional video
October 3; Camera Crew in Miami films charter school commercial in South Florida. We have been working in the arena of school video production, or school videos for quite some time. Over the years we have mastered the technique of the charter school commercial. During this time we have discovered that there is an art and science to producing commercials for charter schools. We are fortunate to have had many charter school clients over the years, and have been able to produce TV commercials, marketing videos, and enrollment promotional videos that have helped them grow. This commercial was produced by our camera crew in Miami Florida, and was part of a multi-video campaign. Our client was very happy with the outcome of the video. We were able to use all real students, and faculty as talent to give an authentic feel.
Getting the right shots
The day we filmed these videos, class was in session, and the school was bustling with students, parents, and school employees. However we were able to get in, get the shots we needed, and get out, with very little disruption to the school day. In our experience the most important thing to do when it comes to filming a charter school commercial, has been to plan, plan ,plan. When we shoot commercials for charter schools, the first order of business is to have a pre production meeting with the owner or principal. during that meeting we strategize on the logistics of the daily schedule, decide specifically which individuals we want included in the video, and plan the day accordingly. We have contingency plans set aside, just in case something doesn’t go according to plan. With our pro camera crew in Miami, and our proven process, we have been very successful with churning out a number of school videos, and wish to continue to produce many more.
Capitalize on the crew
While the camera crew is in place, its a great idea to take advantage of the opportunity. While the cameras and lights are in place, why not take a moment and set up for some great interview from faculty, and testimonials from parents. During this shoot we were able to capture some really good content from parents teachers and students who attended the school. With this footage we now have the opportunity to go back to the studio and edit several promotional marketing videos for the school. Below you can see an example of what we were able to put together, this includes great B-roll, to help tell the story, as well as a number of awesome sound bites.