- 23 years in business
- 25k videos produced
- 24 hour customer service
For over 20 years, our Ann Arbor, MI TV commercial production company has assisted brands—from new ventures at Kerrytown Market & Shops to established leaders—as they navigate the city’s vibrant atmosphere. We create captivating 15-, 30-, and 60-second spots intended to excel on prime-time television as well as today’s leading OTT platforms.
If you are on the lookout for an Ann Arbor, MI TV commercial production team that merges high-level creative talent with local expertise, you have found the right partner.
Once your television spot is finalized, you can broadcast it throughout the Ann Arbor, MI region on cable providers such as Comcast or WOW!, or distribute it through local affiliates like WDIV Local 4 (NBC), WXYZ 7 (ABC), and WKBD 62 (CW).
Our team is here to guide you through the process with television networks to guarantee that your commercial is aired successfully. From encoding specifications and closed-captioning to traffic delivery and network approvals, we manage the technical and logistical aspects to ensure your ad runs seamlessly, without interruptions. With Ann Arbor providing access to a significant audience across the region—and even more on connected devices—this is visibility you certainly do not want to overlook.
There are numerous solutions we can offer to your project if you opt to shoot your TV spot in Ann Arbor, Michigan. Utilizing industry-leading cameras such as Canon and RED, along with skilled teams, we are equipped to capture your advertisement in impressive HD or 4K. We also provide dynamic aerial videography with drones to highlight Ann Arbor’s urban landscape, parks, or your venue from above.
We deploy experienced directors of photography, gaffers, and Ann Arbor-based television commercial experts—even for half-day shoots. Interested in creating a cinematic appearance? We’ve got you covered with track and dolly systems, jibs, Steadicams, or gimbals. Curious about the costs? Our team is prepared to explain all the particulars.
From a precise 30-second call-to-action to an engaging 2-minute direct-response segment, our editors can manage every aspect. We produce a variety of content ranging from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style productions, plus OTT-friendly cut-downs like 6- to 10-second bumpers.
Every project undergoes thorough editing, colour grading, and is delivered as ProRes and H.264 masters, along with versions optimized for social sharing. You will receive both a broadcast-quality master and a web-ready file, ensuring effortless display of your commercial on social media, your website, or wherever your audience engages. With our streamlined process, your promotional video production is always set to create an impact, regardless of where it is presented.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Ann Arbor HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Ann Arbor, MI campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Ann Arbor shoot stays compliant.
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