What Does Marketing Video Production Cost?
Video is the most popular form of media consumed online accounting for billions of hours watched each day. Businesses that want to succeed online are using video to their advantage in all of their marketing strategies and campaigns.
If you’re considering the addition of marketing videos to your strategy, but wondering, “ what does marketing video production cost? ” You’re not alone! We’re answering this common question for you and more, and it all begins with an estimated cost of finished video per minute which tends to be somewhere between $1,000 and $20,000; Let’s go into depth on that.
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Budget
Now, you’re probably thinking — that doesn’t really help me at all! How can I budget if all I know is that each minute of video that I need will cost me between $1,000 and $20,000? That’s a $19K difference — I can’t budget for that!
We understand. Unfortunately, marketing video production costs can and really do vary that much. Everything from the style of video to the type of video to the number of cameras used to film the video and the number of editors that work on the video will play a role in that cost per finished minute. In fact, when you hire a professional crew to film your marketing video, production costs are based on the following:
- Film Director – >$250 per hour
- Script Writer – >$150 per hour
- Cameraman – >$400 per hour
- Editor – >$175 per hour
- Actors – >$500 per hour
- Equipment – up to 100s per hour
- Studio Shooting – up to $400 per hour
- Narrator – >$400 per hour
- Audio Files – up to $1000
- Video Rendering – up to $75 per hour
- B-Roll – expect to pay a percentage between 10 and 50% of your total cost
- Miscellaneous Fees – can cost very little up to 1000s extra
Depending on what you choose aside from the essentials can greatly influence the cost of Marketing Video Production. Talk to a team member to see what you need for your production. Your budget is your budget, we work within that allotment and bring your vision to life without going over your set limit.
Low-Cost Entry Projects
You’re probably wondering, what projects can I produce that will be super effective but also super affordable. When adding video to your marketing campaigns, there are some forms of video content that are almost always successful, widely useful, and affordable — testimonials and explainer videos are two of the most successful, useful, and affordable forms of video content we can recommend.
The average marketing video production cost for a testimonial video is significantly lower than any other style of video produced because there is no need for a script, there is no special talent, and it really only requires 1 or 2 camera angles, some b-roll, and a bit of editing — voila the project is complete. In fact, testimonial videos can be produced for about $1,000 per finished minute in most cases.
Premium Marketing Video Production Cost
Let’s say you’re not too concerned about budget, you know how important video is and you want what you want. A premium marketing video can cost $50,000 or more to produce. (think Superbowl Video ads) Essentially, premium marketing video production costs include things like:
- Advanced graphics & 3D animations.
- Technical camera skills and multiple cameras for many camera angles.
- Advanced editing to include the addition of motion graphics and advanced audio rendering.
- Special effects included while filming.
Animated videos will often come with a higher ticket price because they take longer to edit. Animations with multiple characters or advanced storylines and graphics can take a while to plan and execute. Generally, your production crew will talk pricing with you early on to help you get a feel for what you should expect to spend on the style of marketing video production that you are interested in, this is how we determine whether your vision is within your budget — and, if it is not, we’ll try to help you understand what types of video content are within your budget.
Video Length
While video length does not directly correlate to the total cost per finished minute, it does add to the production time, editing time, and overall production scheduling needs. A longer video will have a more advanced script, a longer storyboard, more planning, longer production, and significantly more editing than a short video. Therefore, if you’re trying to shave some money off the total budget, consider shaving the total video length if possible.
A 30-second video will be roughly half the cost of a 60-second video — just food for thought. If you’re still needing information or wondering, ‘What does marketing video production cost?” Give Beverly Boy Productions a call today, we’ll work out a rate that works for you.
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