5 Attorney Video Marketing Tips from the Pros
Video marketing has the power to effectively satisfy all of the major elements of generating traffic to a site, boosting leads to a business, and converting prospects into paying customers. The use of video is powerful and widely accepted in most industries for this very reason and many others. Attorney video marketing is often used to attract new clients to the attorney website, build trust among the clients, and then convert those visitors into clientele. But, not just any video is going to generate traffic, build that quality trust and convert the viewer into someone that grabs the phone and calls to hire you. Checkout these attorney video marketing tips for success from the pros.
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1. Create Educational Content that is Targeted to Keywords
The best attorney video marketing content first focuses on topics that people are searching for. Creating educational content for viewers will also help you to build a reputation for helping people and for being a professional with key knowledge in the industry. As you work to create educational content that is targeted to the people that you need to reach to build traffic and prospective clients from your site, consider seeking out keywords that people use to find your site. Use those keywords in your video, and in your video titles and transcripts to boost exposure.
2. Include CTA In ALL Videos
Always including a call to action in your attorney video marketing campaigns is vital to the success of your campaign. If you don’t tell the viewer what it is you expect them to do with the content, they are far less likely to follow through. You must explain to them what you expect of them and why. Something as simple as a “call XYZ to learn more” is better than not having a call to action at all.
3. Post Videos on Multiple Platforms
Posting your attorney video marketing projects on multiple platforms ensures that you maximize your reach. This is how you make sure to reach the most viewers that are likely to follow through with your call to action. Make sure that you not only post to multiple platforms but that you create marketing videos for each platform specifically. Certain platforms do better with shorter content while others may operate well with longer-form videos. Additionally, depending on where you post, your video could do well if filmed vertically versus horizontally.
4. Consider Longer Videos — Occasionally
Only when it makes sense should you use longer video content. So, when does attorney video marketing make sense for longer-form content? Consider longer form videos for the lower funnel area videos that you share with prospects when they are very close to converting. At this stage, they are more likely to convert and equally more likely to watch the video all the way through. People that watch your videos at the bottom of, or close to the bottom of, your funnel already have an understanding of who you are, what you do, and how you can help — they’re looking to make a final decision as to whether you are the right final choice in hiring an attorney or not. They will almost certainly watch more than 2 minutes of video at this point.
5. Include Graphics and Animations
Finally, attorney video marketing campaigns can sometimes err on the side of boring and dry. While this is a time to be serious, and seriousness can sometimes feel “boring” it’s not the time to lose the interest of your viewers. Graphics and animations can engage your audience and boost satisfaction. They are also ideal for delivering key concepts around complex topics. Since legal processes can be highly complex and difficult to understand, the use of animations to help consumers visualize and better understand the processes is quite valuable.
Ready to create attorney video marketing content that will compel your audience to make an appointment with you for legal services? Give Beverly Boy Productions a call today!
Here is an example of a legal marketing video produced by Team Beverly Boy:
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