Therapist Videos are a Must for Your Practice, Here’s Why
Video marketing is no longer the way of the future — it’s the way of NOW. In recent years, 76% of therapists considered implementing video into their marketing, but the coronavirus and social distancing changed that. Instead of waiting for the “future” to being using video, many therapists jumped immediately on the idea of a therapist video into their everyday routines.
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The benefits of producing therapist videos for your practice are undeniable. Not only do videos improve the patient experience, they can bring you new clients, too. In fact, therapist videos are an absolute must for your practice. Here’s why.
Improved Patient Experience
Want to give your patients the best treatment they can get? Therapist videos provide a unique opportunity for you to deliver valuable input to patients before, during, and after your sessions with them.
Consider the use of videos to help patients connect with your practice. Niche specific videos that showcase your expertise on mental health conditions can help prospective patients find your online.
Once the patient is part of your practice, video can be used to engage the patient while they wait in the waiting room or while they are in-between sessions or activities with you.
Finally, long-term you can incorporate video into your ongoing marketing and nurturing of your client via email outreach and the inclusion of niche related, branded video content. Emails that include video are more likely to be opened.
Generate New Patient Leads
Therapist videos can be used to generate new patient leads in various ways. Consider the use of introductory videos in email marketing campaigns.
You may also use engaging niche specific therapist videos in your digital marketing campaigns to improve your search engine ranking for your top pages. Google favors pages that include videos and is more likely to rank a webpage in the top 10 if it includes a related video.
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Build Patient Trust
Whether you’re building trust with new patients or trying to build a trusting relationship with prospective patients, video is a must. Therapist videos such as patient testimonials, can be used to build trust with prospective and current patients.
The testimonial video for a therapy practice is relatively simple to produce and has extreme value for your program.
Therapist videos that include patient testimonials are ideal for use in email marketing campaigns and on the website, but they can also be incorporated into the lobby and waiting areas to further put patient minds at ease while they wait.
Consider niche focused patient testimonial videos for your practice to humanize your brand and help prospects feel comfortable with their decision to choose you as a therapist. Ready to create therapist videos for your practice?
Give Beverly Boy Productions a call today. We can’t wait to get started with you and your practice.
