How to Attract More Customers To Your Business with Video
Several options exist to attract customers to your business. In fact, drawing customers in is a primary objective for most initial marketing campaigns for both large and small businesses. We’re showing you how to attract more customers to your business with video to make the most out of your marketing efforts. Follow along and learn more about how you can use video to draw customers into your website, store or establishment.
Simplify Complex Topics
Videos can be used to simplify complex topics that are just too much to understand with words alone. Whether your product or service is difficult to understand or the problem that your product or service solves is difficult to comprehend, a video can help!
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Although words can be used to describe complex situations and the associated solutions, they may not always be the best choice in media. Instead, a short video clip of 30 seconds or less can show what it may take several thousand words to explain. And, since people remember up to 90% of what they see on a video versus less than 20% of what they read, this is an ideal solution to attracting customers when it comes to buying products or services that are complex.
Compare Products or Services
Videos are also great for comparison content. There’s no better way to draw customers away from competitors and towards purchasing your product or service than with a comparison that shows the true value and additional benefits of what you have to offer.
Think of what a blog post would be like if you were to compare your product to a competitor’s product. It would take a lot of words and wouldn’t be all that interesting. You can “SAY” that your product was quieter or faster or better in some other way, but those are just words on a page.
However, if you record a video that shows the two products in action the viewer can hear the sound difference, or see one product perform more quickly than the other. And, a consumer that sees firsthand how a product outperforms the competition is more likely to purchase that product.
Authenticate Yourself
Video is more authentic than written content. With written content, the reader may struggle to connect with the author because they are just reading words on the page. However, with video content, the viewer can see you and feel more connected to you. This makes the individual more likely to listen to what you have to say and increases the chance that they will purchase from you.
Ecommerce brands that include video content such as interviews and other representations of their employees or core business members on their website tend to perform better than Ecommerce sites that do not show these types of content. One reason is the fact that consumers have trouble connecting and trusting a brand that they are unsure about. If the consumer isn’t sure that you are who you say you are, they are unlikely to purchase from you. However, if they can SEE that you are who you say you are, you’ve overcome a major hurdle.
Here is a testimonial video from our clients:
These are just a few of the ways to attract more customers to your business with video. Taking the guesswork out of the process, providing content that helps the viewer to understand how your product works, and showing them that you are a real person will help build trust in your brand.
