6 Steps to Growing Your Business with Video
Small and large businesses alike can benefit from taking steps to help their companies grow with video. Sadly, few businesses realize 2 things – the true benefits of video, and the fact that video is actually more cost effective than believed. We’re showing you some basic steps to growing your business with video so that you can make serious strides towards growing your brand.
[blog-contact email=”email” label=”Get a business video production quote here!”]
Follow these small steps to growing your business with video for maximum results.
Step 1: Keep it Simple
Keeping your business videos as simple and to the point as possible is your best chance at producing top quality content that will drive business results for your brand.
A simple video that shows your business off in a way that connects with the end consumer is ideal for the homepage. Not only will it help you put a face to your brand, it will also help your SEO rankings too!
Step 2: Involve Your Top Customers
Your customers are still important to you long after they have used the products or services that you provide to them. It’s much easier cultivate business from past clients than it is to cultivate new business.
However, if you’re a business owner that thrives off new business more than repeat customers, involving your customers in the process of generating new clientele is a great way to growing your business with video.
How? Consider customer testimonial videos that you can share with your potential new customers. Encourage customers to give their own video testimony of what it was like to work with your business.
What benefits were there? What problems did you solve? And most important, would the customer come back?
Step 3: Share Your Expertise in Your Niche
Are you an expert in your niche? (Of course you are!) Share your expertise with your customers via video. Growing your business with video is all about incorporating a wide range of video content into your marketing mix.
Sharing your expertise with video begins with explainer videos that empower the consumer to improve their lives with the knowledge that they gain from your content. This is a great way to grow your brand.
Step 4: Add a Human Touch
Video content that you create and share with your brand is great to add a human touch to your website, social media and various other marketing campaigns.
Where an online business can seem very impersonal and hard to connect with, the addition of video marketing content allows consumers to feel like your brand is more welcoming and accepting of their needs.
Step 5: Tell Your Story
Every brand has a story to tell! If you’re not sure what your story is, or you think your brand story isn’t worth telling or isn’t exciting enough, think again! Your brand has a story and it NEEDS to be told! Telling your brand story with video will allow you to rapidly grow your business with few other steps needed in between.
When you use video content to tell your brand story, make sure you are focusing on delivering the story in a way that makes sense to your consumers and that they can relate with. Add a human touch to your brand and tell your story online with video!
Step 6: Offer a Personalized Video Thank You
Thanking your customers with a personalized video is a great way to grow your business and an option for video content that many businesses aren’t using yet. Consider creating personalized videos that thank your consumers for their involvement in your business–after all, they DO pay your bills!
You may want to just produce a quick and easy video that thanks consumers via email or you could focus a little more effort and time on a thank you that targets entire subgroups of people.
Either way, as you launch new products and services, consider personalized thank you videos that can be used to grow your business exponentially as you produce content that will drive repeat visitors in addition to pleasing the existing customer base.
