5 Exciting Ways to Market Your Car Dealership
Car dealerships represent one of the most competitive industries and the hardest to generate consistent incoming and closing leads for. Keeping your lot full of potential car buyers is a full-time job. Car dealership marketing strategies must combine the use of various tactics to build awareness, outshine your competition, and bring in consumers that are ready to make a big purchase. These 5 exciting ways to market your car dealership will help you bring targeted, qualified prospects to your lot day in and day out.
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#1 Never Underestimate Social Media
Social media marketing for car dealerships represents a unique opportunity to generate leads via Facebook, Twitter, Instagram and other social platforms that consumers are using every single day.
If you’re not currently marketing your car dealership via social media, you are missing out on a lot of local opportunity to reach targeted consumers that are ready to purchase a vehicle.
Consider the following options to boost your social media presence and generate more car sales for your dealership:
- Car dealership inventory videos that showcase what is available on your lot.
- Car sales videos that represent upcoming sales events that will drive consumer interest.
- Behind the scenes videos that showcase your service department or sales process.
- Customer testimonial videos that show past, happy customers in your local community.
#2 Live Stream Sales Events
Are you planning a big sale for the next holiday? It’s common knowledge that car sales spike on certain holidays such as President’s Day, Labor Day and Memorial Day. If you’ve got a big event planned, showcase the community involvement with a livestream video.
Car dealerships that live stream sales events have the potential to immediately reach consumers in real time and generate stronger interest in the sales event taking place on their lot.
#3 Utilize Local Business Networking for Your Dealership
Locally, your Chamber of Commerce and various other organizations represent a key opportunity for you to get your car dealership in front of a wider community audience. The relationships you build within your community will play a key role in generating daily leads for your business.
Check with your local Chamber of Commerce about member benefits and the advertising opportunities or networking that exist to help you with your car dealership marketing.
#4 Use Customer Testimonial Videos to Simplify Your Pitch
Have you sold to hundreds of local customers that appreciate your no-strings-attached sales pitch? Share your customer testimonials with the community and simplify the sales process.
Car dealership videos that focus heavily on the satisfied customer represent a definitive means of generating trust in consumers that may be soon seeking to purchase a car or truck in the area.
With 80% of consumers responding to customer testimonials and using them as a direct decision maker, sharing this form of content as part of your car dealership marketing strategy is an ideal opportunity to build trust and bring consumers to your lot.
#5 Compete with Professional Corporate Video
Corporate video production for your car dealership allows you to compete with other dealers in the area by delivering a wide range of car dealership commercials, inventory videos, and consumer case studies or testimonials that will evoke awareness, interest, and trust in your dealership.
Consider the following types of corporate video for your dealership:
- Inventory videos that showcase the entire lot.
- Corporate profile videos that show your dealership status quo.
- Customer testimonial videos that prove your no-gimmick sales techniques.
- Corporate social responsibility videos that share your community dedication and involvement.
- Car sales videos that represent upcoming sales events.
- Car dealership commercials that showcase key elements of your dealership.
Collaborate with Team Beverly Boy
You have so many different opportunities to reach your target market with a well planned car dealership marketing strategy. To get started with car dealership video marketing, give Beverly Boy productions a call. We’ll put our two decades of corporate video production skills to work representing your business in the best possible way.