Top Chicago Video Production Insights 2024 – Trends To Keep On Your Radar

In 2024, you will be able to see a lot of variations in the way that films are done, and companies are now starting to use video campaigns, more and more. In fact, in 2020, roughly 60% of companies used video to enhance their marketing campaigns, but now that number is over 80%. This means that you can’t afford to not have a video campaign in your marketing tool bag, and you need to give some serious consideration to hiring a top Chicago video production company to assist you with creating that campaign. When you are deciding on what Chicago video production agency to hire, keep in mind some of the trends that we are seeing in film to determine which ones your company needs to utilize and which ones the company you hire needs to be familiar with.

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Customize Your Video Production For Your Customers

What we are seeing gaining in popularity is personalizing video content to audiences. A full service Chicago video production company will create an intriguing film campaign and embed it on your website or social media account. When your customer visits the site, they will input their information into a form and the video production will then update to include their information, making it seem as if you created the video specifically for that consumer. If you think your company can use this service, be sure to hire a video producer who knows website video production so that the service and film are done correctly.

Creating a Strong Storyline With A Video Production Studio

Previously, film campaigns were made by Chicago video marketing companies with one longer film running roughly 3-5 minutes. In 2024, building a story line through smaller films, lasting about a minute each, is the newest trend. Whether you have a business in Cook County, or an advertising agency on Lake Shore Drive near Lake Michigan, choosing a production company that has a history of creating solid digital marketing in North Illinois will help you reach your consumers with these smaller films because they need to be placed on several platforms at once, helping you reach more people at once. Hiring a video production studio who can produce these short films in a streamlined, efficient manner is the best option. You can work with a video company, but a full service video production studio will help you stay organized and consistent throughout the films.

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Look For Hybrid Video Production Services in Chicago

Hybrid video production services can take you from engaging to exemplary with what to do with corporate campaigns. Hybrid video production means taking video elements and inserting them into live streams. While live streaming has risen in popularity, not every Top Chicago video production company will offer this service. First, find one that does, second, find a Chicago production house that can do streaming, video, and combine the two. Examples of this combo would be a call to action chyron or lower third within the stream, or a webcast streaming that has a lower third graphic inset directing your consumers to visit your website for more information, without interrupting any of the live stream.

Film Production Companies Can Do Big Things With Micro-Films

Today, everything seems to be faster, bigger, and more advanced than ever. So why would you want to go small, again? There is some beauty in Simplicity, and creating micro films, or films that last 20 seconds or less, may not seem like they leave room for corporations to tell a story or share information, but when you hire a Chicago Film Production Company that specializes in these films, you’d be surprised at what you can do. There is a lot to be said for downsizing your films and not making them cluttered with a bunch of stuff that your consumers don’t need or don’t want to see.

Today, customers want their information and they want it fast. Film production companies in Chicago that have created micro films for social media sites are going to rule this trend, because most consumers get their micro films on social media. Additionally, these films are easy to share, and your consumers will share good films for you. When you work with a creative agency, they will understand the value in having films that your consumers share, because that is video marketing at its peak in 2024.

Book a Chicago Production Company That Does Live Interviews

When was the last time you saw a live video? If you are on social media often, it was probably sometime today. When was the last time you saw a company do a live video? In 2024, more and more companies are starting to do live video to appeal to their customers. You can work with a Chicago production company to help you do a live interview, a live discussion, or another live event that will interest your consumers.

The production company simply sets up the live stream for you, and you handle the rest. This allows you to connect directly to your customers without a lot of fluff in the middle. Consumers like this because it allows them to get a glimpse of the people who work behind the scenes of their favorite company. Doing these live films requires you to choose a top Chicago video production company that is near you, because you will want them available at the drop of a hat if you have a live event that you need to film immediately.

A Chicago Video Production Agency That Knows Blogging Is A Solid Choice

Think about some of your favorite authors on the internet today. Some of them are most likely well-known bloggers. Did you think of a Chicago video production agency? You probably didn’t, because when you think of film you think a video and not writing. Today, though, some of the top production companies in Chicago are producing short films that are showing up on blogs. This is because blogs are going to the next level, and companies are starting to use blogs to entice more consumers to visit their websites. When you work with a video production agency, you can create films that are tailored specifically to a blog post, or you can write a blog post that highlights a film you created. Either way, combining blogs and film is a smart move that sets both apart for you.

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By now, you have probably looked at all of the top Chicago video production companies that can produce a trendy corporate video for your brand, and searching for “production companies near me” won’t help you narrow them down, but selecting one that knows corporate videos, trends in film, and how to combine the two is going to be important to your success. Beverly Boy Productions knows all of this and more, and we are ready to get started on a film campaign that will help you stay ahead of the competition.