Video Production for Escape Rooms

Escape rooms are a growing trend across the country that attracts a wide variety of visitors including groups young and old that are looking for some fun. Consumer demand for escape rooms surged between 2015 and 2020, but COVID-19 would close many locations down leaving business owners struggling to figure out a way to overcome the pandemic created challenges into 2021. However, continued demand for escape rooms would spike as soon as the economy was “open” once again, and this industry would achieve over 100% annual revenue growth reaching $466M in sales into 2022 alone. Video Production for Escape Rooms is largely focused on the production of an awe inspiring promo video or trailer that will attract & tease audiences, the creation of engaging marketing videos that will effectively help consumers navigate the customer journey, and the creation of training videos to teach, train & grow a team.

The use of video to visually showcase even a tiny part of the escape room experience is pivotal to boosting audience interest and generating a sense of hype or engagement around the brand. In fact, marketing experts that opt to promote escape rooms with video have the potential to dramatically increase reach, boost consumer interest & sales, and drive up revenue for escape room brands.

Beverly Boy Productions specializes in the production of immersive video content that will draw your audience into your escape room experience and deliver exceptional interest to your brand. The decision to engage your target market with video that represents the experience that they can expect to have as part of your escape room can have incredible impacts on your ability to reach, rank, and grow your brand above and beyond any ability expected of a traditional marketing or advertising campaign.

Promotional Videos for Escape Rooms

Promotional Video Production for Escape Rooms is a great opportunity to showcase the type of experience and engagement a prospective audience can expect if they were to visit your escape room. No other style or type of content has the capacity to deliver such a unique and engaging experience for your audience the way that a promotional video certainly can.

While there are countless ways that you could promote your escape room with video, the decision to showcase your missions, the quality of your experience, and the visual value of the journey your customers can expect when they enter your escape room is vital to the success of your promotional video campaigns. With search volume for “escape rooms” trending on Google, and consumers spending 16 hours a week engaging in video online, producing a promo video on your escape room is a surefire opportunity for you to boost audience reach, increase awareness for your brand, and generate a plethora of leads for your business. 

Marketing Videos for Escape Rooms

The use of experiential marketing for your escape room is more than just a “good idea,” it’s a decision that will literally make or break the effectiveness of your media & advertising campaigns. Marketing Video Production for Escape Rooms has the power to exert endless entertainment for your target audience, enriching them and guiding their experience in a way that goes beyond generating hype to satisfy a unique subset of consumers that spend countless hours & amounts of time interacting with brands online.

While there is no special “technique” or “tactic” that guarantees a viral video, there is one common denominator behind all viral videos and that’s – video! If you’re not producing videos to share your brand with the world, you’re never going to have a video go viral.

Escape rooms that choose marketing video production to share their experiences have the potential to:

• Go viral & reach a massive market.
• Increase sales leads & generate incredible revenue.
• Engage prospective audiences and spike interest in the brand.
• Generate merchandise sales and ticket sale revenue.

The same audiences that are engaging with an escape room are likely to be seeking video that represents the brand online. Your decision to introduce your business with video is key to generating a successful following & to increasing revenue for your escape room business.

Training Videos for Escape Rooms

Training members of your team to operate your escape room the way that you do is one important way that you can use training videos for your business, but what about putting training videos to work each time you bring a new group of “players” into your escape room experience? Think of the time you can save if you were to deliver the core details of the escape experience, the rules of the game, and the information that players would need by video rather than having to repeat yourself over and over again?

Training videos are integral to escape rooms because they can:

• Improve customer understanding of escape room rules & features.
• Increase customer retention of key responsibilities while in the escape room.
• Save time allowing the escape room experience to begin more quickly than if instructions were independently delivered.

Consider producing a training video that highlights all of the key areas of concern to your audience. You could even further speed the intake process by allowing your customers to view the training video ahead of their visit so that then can immediate enter the escape room experience when they come ready to play!

Interview Videos for Escape Rooms

Your audience needs to trust that you’ll deliver on your intended promise of a good time, safe & clean fun, and an engaging experience that they can share with their friends & family. As an escape room owner, the use of video to showcase your expertise and to build audience confidence in your ability to deliver on your promise is key.

Expert interview Video Production for Escape Rooms is a great way to showcase what you know, to prove to your audience that you’ve got what it takes to deliver a fun & engaging experience, and to build trust and confidence in your brand. It’s also going to generate a sense of authority that will have those who haven’t heard of your business or brand interested in learning more. Ask Team Beverly Boy about how you can put video to work for your escape room in growing audience reach, increasing intention, and generating ticket sales or merchandise revenue that is pivotal to the growth of your brand.