Video Production for the Dog & Pet Breeders Industry 

The dog & pet breeding industry has been under extreme scrutiny for some of the inhumane practices that certain breeders have participated in as part of their desire to increase their bottom line. However, it’s important to specify that not all dog & pet breeders are irresponsible. In fact, many breeders are very responsible and take great care of the dogs, cats, or other pets that they breed & go through great lengths to ensure each animal finds a home that is safe, loving & ideal for them. Video production for the dog & pet breeders industry focuses on helping breeders to create a positive reputation for themselves, increasing audience awareness & trust, and ultimately generate leads that will lead to animal sales.

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Pet breeders have seen a decline in the demand for their services largely as a result of animal welfare programs doing their part to encourage pet adoption and also due to the poor reputation for animal cruelty that many irresponsible breeders have. This $2 billion dollar industry is declining and the expectation is that continued declines in demand are likely as animal rescues and shelters push harder than ever to find more & more animals loving homes.

Beverly Boy Productions will help you create expert videos that support your breeding business and educate your target audience on the services you provide. We realize that not all dog & pet breeders deserve the negative reputation that has ensued and we look forward to assisting you with presenting yourself as a responsible pet breeder that can deliver exceptional outcomes while taking great care of the animals that you work with. Video can help you visually spread your message of healthy, happy pet breeding around the world!

Promotional Videos for the Dog & Pet Breeders Industry

Promotional video production for the dog & pet breeders industry can have many positive impacts including increased audience awareness and boosted lead generation that ultimately leads to higher revenue from sales. Promotional videos are often shared across breeder websites, in email campaigns, and on social media where they have incredible impact. 

Video is especially important on social media because of its visual “Wow” factor. Breeders can use a variety of tactics to introduce promotional video content to their target audience to generate trust, increase hype, and boost lead conversion. Particularly on Facebook, Instagram & TikTok, videos that feature dogs & cats can boost business by up to 300% or more. 

Marketing Videos for the Dog & Pet Breeders Industry

Developing a proven marketing strategy as a pet breeder used to be as simple as posting a few local ads, attending the latest animal related shows or exhibits, networking a bit and calling it a day. Today, competition is more fierce than ever before, digital media has increased breeder reach further than ever, and dog & pet breeders that are not poised to actively engage in the use of various styles & types of video to achieve their marketing goals are likely to be left far behind the competition.

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Marketing video production for the dog & pet breeders industry can perform an array of marketing tasks including not only building brand recognition / increased online presence, marketing videos can also:

• Boost social media reach. 
• Increase leads by 66% or more.
• Drive revenue growth 49% faster than non-video campaigns.
• Improve ROI more than any other marketing initiative.

According to nearly 9 out of 10 marketers, video provides an exceptional ROI and is an effective part of an overall marketing & advertising strategy for dog breeders and those in the pet breeding industry.

 Training Videos for the Dog & Pet Breeders Industry

As a breeder, you’ve got to run a clean, sanitary & efficient operation. Most likely, this is going to mean that you’ll need help! But training new employees can take time, and that’s not always on your side. Expert training video production for the dog & pet breeders industry can help you overcome many of the challenges that present when you look to hire new employees to assist in running the day-to-day operations of your business.

Training videos will:

• Reduce the time it takes to train new members of your breeding team.
• Improve employee knowledge of your practices & of proper animal care & welfare.
• Increase employee access to training making it readily available anytime, any place.
• Limit your training costs by providing a repeat training solution that you only pay for once.

 Training videos are a one-and-done solution for your breeding facility that allow you to provide exceptional, consistent employee training that does not cost you excessive time or money. Each time you hire a new employee, the same training videos can be used to bring them onboard and up to speed effectively reducing the time you put into training and ultimately reducing training costs, too.

 Interview Videos for the Dog & Pet Breeders Industry

Dog breeders, and pet breeders in general, have a huge underlying need to build trust among their audience, especially because there is so much negativity in the industry surrounding poor breeding practices, puppy mills, and inhumane animal care. In order for breeders to overcome the negative reputation and to outshine not only that but their competition, expertise & niche-specific insights are essential.

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Interview video production for the dog & pet breeders industry can reduce some of the negative views that an audience may have by providing a unique opportunity for breeders to share their experiences, their niche-specific expertise, and the stories of their breeding with their target market. These types of videos build credibility & authority, proving that you are a responsible breeder that has safe, humane pet breeding practices in mind. Ask Team Beverly Boy about the ways that you can use interview videos to show off your dog & pet breeding business in a way that will educate your audience & boost their confidence in your brand.