Video Production for the Dog Training Industry

Rising trends toward pet ownership, pet adoption and the use of pets to help calm anxiety or for similar mental health & well-being services has prompted a parallel rise in the demand for pet training services. The $272 million dollar pet training industry, therefore, is poised for continued growth well into the next several years, particularly as more animals are chosen for obedience training and to be trained for a variety of specialty purposes such as to become guides, service animals, rescue animals, or to perform various health-related tasks. Video production for the dog training industry is incredibly important for marketing & advertising, for training purposes and for building audience trust.

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At Beverly Boy Productions we know exactly what it takes to produce expert video content that will encourage your target audience to engage with you & your brand. Whether you’re an existing dog trainer that is trying to expand your local reach or you’re a new dog trainer that’s looking to boost consumer awareness of your business & the dog training services that you provide, video is going to help you accelerate your brand, generate more leads & increase ROI faster than any other form of marketing media can. 

Promotional Videos for the Dog Training Industry

Take a brief view of some of the top channels on YouTube, largest groups & pages on Facebook & Instagram, or the most frequently trending hashtags on TikTok or other social media platforms and you’ll find a common denominator – dogs. They’re man’s best friend, and there are millions of them across the country, many of which need training. Consumers love to engage with videos that feature dogs & other pets. In fact, promotional videos that feature dogs will not only increase social media reach & shares by up to 1200%, they also:

• Can increase views by 1,642% or more.
• Increase post likes by 337% or more.
• Result in a 540% higher view rate for ads compared to ads without dogs.

Promotional videos are not just ideal for social media. Consider using them on your corporate website, in your email campaigns, and across third party websites where other dog lovers spend their time so that you can boost audience reach & increase leads and conversions for your dog training business.

Marketing Videos for the Dog Training Industry

Marketing video production for the dog training industry presents a unique opportunity for dog training businesses to get ahead of their competitors, to create a strong voice for their business that will stand out, and to generate targeted leads across a variety of channels including social media, on television, and across partner websites. 

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Why use marketing videos to build audience hype & increase viewer engagement for your dog training business?

Marketing videos will:

• Generate up to 66% more qualified leads for your dog training brand.
• Provide a positive ROI for your business.
• Generate higher conversion & click through rates.
• Maximize revenue growth.
• Increase profits across your campaigns.

Put video to work for your dog training business. It’s a great way to generate leads, educate your audience, and boost profits for your brand.

 Training Videos for the Dog Training Industry

As a dog trainer, training videos can help you out in several different ways. Not only can you use training videos to grow your team, but a more realistic opportunity with training video production for the dog training industry is to use training videos to teach your clients how to utilize the education & services that you provide for them & their dogs.

Consider creating training videos that show your audience (especially your clients) how to engage in each of the key training activities that are most important to establishing a strong, consistent, and safe relationship with their dog. You might start with videos that:

• Teach basic commands such as Sit, Stay, Come, or various other commands.
• Teach basic manners such as not barking, not jumping, or just plain “NO.”
• Teach how to manage environmental distractions.
• Teach how to safely engage in socialization outside the home & inside the home, too.

By incorporating all of this training, which is likely to be a repetitive process in your dog training business. Into video, you’ll save yourself a lot of time that would otherwise be spent teaching each new client how to engage in the training mentioned. Doing so is going to save you money, too!

 Interview Videos for the Dog Training Industry

Growth in audience engagement & in profits for a dog training business is directly reliant upon building an audience that is confident in the dog training services that an individual or business owner may provide. The more you can prove your expertise to a prospect that is also a dog owner, and the more you showcase your experience in pet training to each prospective client, the more trusting they will be in your business or brand and in your skills as a dog trainer.

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Interview video production for the dog training industry provides you with a one-way opportunity to share your experience, expertise, and niche-specific training with an audience of prospective dog owners that need your dog training services. They’re a great way to build audience confidence & trust in your brand, both of which are essential to growing your business. Ask Team Beverly Boy about the use of expert interview videos for your dog training business and the many other options you have at growing your brand with expert video products.