Video Production for the Dog Walking Industry

Increasing wages & a trend toward returning to work post-COVID-19 are two of several contributing factors that have added to the 1.2% increase in the $979 million dollar dog walking industry that is expected to experience continued, but slightly slowed, growth over the next several years. Professional dog walkers and pet sitters provide a variety of dog walking, pet sitting, and dog transportation services for households that are unable to otherwise provide daily exercise for their pets due to being busy with work outside of the home or otherwise being unable to walk the dog at specified times throughout the day. Video production for the dog walking industry can improve reach, generate audience interest, boost awareness, and increase leads that are essential to revenue and ROI for the brand.

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Beverly Boy Productions will help you build out essential video content for your marketing campaigns to draw audience interest, increase their trust, and maximize lead generation for your dog walking brand. Our team of expert video production professionals are available nationwide to assist you with the creation & distribution of video content that shares your most memorable messages with the world. 

Promotional Videos for the Dog Walking Industry

Platforms like Facebook, TikTok, Yelp and many other third-party platforms online are a breeding ground for leads, but only if you know what you’re doing! As a dog walker, especially if you’re in a particularly competitive environment, promotional videos can help you stand out & outshine your competition generating audience hype and increasing your chances of generating qualified leads for your business. 

Promotional video production for the dog walking industry can help you engage your audience in a variety of ways & across many platforms online & off. Consider sharing short, engaging promo videos that represent your dog walking business on:

• Social media platforms like Facebook, Instagram, & TikTok.
• Google My Business, Yelp & similar business directories & platforms.
• Your website or on other third party websites that feature pet products or pet services like yours.
• In groups or on pages that feature pets.

According to 84% of marketers, video has helped them generate leads, and a study found that video could increase the number of qualified leads per year by 66% or more, so there’s really no shame in trying your luck with a short promo video (or two).

Marketing Videos for the Dog Walking Industry

Marketing you dog walking business is integral to building up an audience of prospective pet owners that could potentially benefit from the dog walking services that you provide. Marketing video production for the dog walking industry can:

• Humanize your brand so that pet owners feel comfortable having you work with their dog.
• Create a deep connection to your dog owning audience.
• Highlight your skills, expertise & efficiencies.
• Generate leads & prospective appointment bookings.
• Boost your revenue up to 49% faster than non-video marketing campaigns.

Using video to your advantage is a great way to boost consumer confidence in you as a dog walker, to show off how you work with other people’s pets and to prove your skills & expertise while humanizing your brand so that prospective dog owners that might seek your services will feel at ease with their decision.

 Training Videos for the Dog Walking Industry

Have you ever heard the saying, you don’t have to train the pet, you have to train the people? It’s something that a lot of pet trainers will say and it is in reference to the fact that a lot of times pets (mostly dogs) will appear untrained, but in reality it’s that the people behind the pet haven’t been properly taught how to engage with their pet in order to ensure a desired behavior. Similarly, the use of training videos to show your target audience why it is important to behave a certain way around their dog can have key benefits for your dog walking business – and this ‘training’ can be achieved with video.

In fact, training video production for the dog walking industry can have many positive benefits when the videos are used by the business to bring their clients up to speed.  For instance, you might provide video training to a client to help them understand how they can teach their dog not to pull excessively on the leash when being walked (in other words, how to let the human walk the dog rather then the dog walking the human), or you might offer video training that focuses on socialization so that pet parents can learn how to engage their dog with other dogs safely ahead of a dog walking appointment.

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Outside of training for clients, training videos are great for dog walkers that are looking to expand & grow their business, too. Consider using video-based training to help new employees learn basic commands, how to handle various aspects of dog walking & the responsibilities that come along, or other important tasks that are essential to running the job. Training videos are going to save you time & money in the long-run.

Interview Videos for the Dog Walking Industry

Pet parents are equally if not more difficult to win over than the parents of actual children. Getting a dog’s owner to trust you with their pet is certainly hard work! Expert interview videos, especially those that share your real world stories, skills & experience with the target market, can be exceptionally valuable in generating qualified leads & appointments for your dog walking business. Ask Team Beverly Boy about interview video production for the dog walking industry and how it can help you achieve your growth goals for your brand.