Video Production for the IT Consultants Industry

Analyzing corporate IT systems to help businesses meet their infrastructure goals & objectives is a tall order, but when COVID-19 sent many business professionals home to work remotely, the IT consulting industry took a hit, but not for long. A return to the workforce would give way to a rise in the need for IT consultants that can help businesses & organizations achieve their internal hardware, software & digital communication goals. Video production for the IT consultants industry checks several important boxes off the marketing to-do list as well as off internal training lists.

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Expert IT consultants can generate leads, increase revenues and drive profits with the help of expert videos produced for their business operations. In fact, the use of video isn’t anything new for this rising technologically savvy industry which represents a $623 billion dollar segment with more than 500K businesses across the United States. Many IT professionals have been utilizing video to their advantage for several years now.

Beverly Boy Productions works closely with many IT consultants across a variety of major organizations to assist in the production of expert marketing & promotions videos that can drive consumer awareness and increase customer support for the business or brand. Our video production services are essential to the IT consulting industry as they represent a unique opportunity to grow audience interest, boost trust, and increase leads & sales the way no other form of media marketing can.

Promotional Videos for the IT Consultants Industry

Promotional video production for the IT consultants industry includes the creation of targeted video content that encourages the key audience to take a particular action. This can include encouraging audience interest in products & services, promoting a particular sale or event, or seeking some other action or behavior from the viewer. 

Promoting your services as an IT professional is an essential task, particularly if you’re an independent consultant or if you’re interested in generating additional audience interest and engagement of some sort. Consider sharing your promo videos on Facebook, Twitter, YouTube, or other social media platforms where video has the potential to generate up to 1200% more shares, higher interaction, and increased conversions over all other forms of media marketing. 

Marketing Videos for the IT Consultants Industry

Marketing videos are quite similar to promotional video content for IT consultants in that they can build audience hype, increase awareness, education or otherwise encourage an intended action or behavior, but unlike promo videos, marketing videos are more diverse and they don’t always promote a particular brand, product or service. For instance, you might use marketing videos to educate your target audience on the different ways that IT consulting can assist them, what services an IT consulting agency offers, or how IT services can be utilized to provide an internal organization with the proper communication & engagement elements necessary for them to get their own work done.

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You see, marketing video production for the IT consultants industry is all about building your brand’s message and one video might focus on sharing your mission while the next might push a service sale and the next might be more about building trust by showcasing the experience of your team. Consumers engage in about 100 minutes of video online each day. Many of these videos are marketing videos, but because of the way the messaging is delivered, the consumer audience doesn’t even realize that they are engaging in content that is directly influential in growing your brand!

Training Videos for the IT Consultants Industry

As an IT Consultant, you’re going to utilize a variety of tools to educate your clients and to help them get the most out of the services that you provide. Training videos are a common denominator in this equation because they allow you to properly provide instruction to your client without making things overly difficult to follow along with. In fact, training videos are essential to IT consulting because they:

• Improve knowledge retention for your clients by up to 85% over written training.
• Reduce total training time when you engage a new software, hardware, or IT communication feature inside a corporation.
• Improve the overall training outcome for your clients and their employees.
• Make training easier to follow along and understand. 

You can create individual training videos to represent each of the key developments related to your engagement with your client and share them so that the client can watch the videos with their own team at their own convenience. Some clients will watch again and again before they fully grasp what is being taught while others might only need to watch once, but the point is, you’re going to save a lot of time by not having to provide this training over-and-over again each time you introduce new software or some other new IT element into the client equation.

Interview Videos for the IT Consultants Industry

One of the biggest challenges you’ll face as an IT consultant is the fact that you’re going to have to build an audience of business professionals that trust in you and your services. This is essential, because you’re going to be asking these business professionals and business owners to allow you to actively engage in their organization to provide infrastructure support, to install hardware & software into their existing technology, and to ensure that everything is in safe, effective, and efficient working order.

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A great way to build audience trust in this industry is to produce expert interviews that show off your credibility and share key details about your experience so that your audience will feel confident in your skills & abilities. Ask Team Beverly Boy about interview video production for the IT consultants industry and the ways that you can put video to work in growing your consulting brand & achieving your goals!