Video Production for the Payroll & Bookkeeping Services Industry

Payroll providers and those that specialize in bookkeeping services are part of a wide industry of professionals that often includes a mix of administrative professionals that assist with the bookkeeping and distribution of payroll for small businesses as well as for larger corporations.   While CPAs and tax preparation companies are excluded from this group of professionals, it’s important to understand that bookkeepers can provide many of the same services on a smaller scale and without the certification that comes along with being a CPA. Video production for the payroll & bookkeeping services industry is widely focused on building audience interest, creating brand trust, and boosting the number of leads generated by the business in order to keep revenues up across the brand.

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Members of this $62 billion dollar industry provide payroll services, billing updates, general accounting ledger & bookkeeping services, and tax services to small to large businesses. Payroll & bookkeeping services providers utilize video to engage & attract new customers through a variety of verticals including their corporate websites, third party websites, social media platforms, and television, too.

Beverly Boy Productions works with payroll & bookkeeping services providers to create engaging content that will draw community support, boost audience interest, and increase lead development resulting in higher conversions, revenue & sales. Our marketing & promotional videos, expert interviews, and video training programs will help your payroll business thrive.

Promotional Videos for the Payroll & Bookkeeping Services Industry

Promotional video should be part of every payroll & bookkeeping services provider’s marketing plan. Not only are short, engaging promotional videos a great way to boost audience confidence in the services that you provide, they’re also a great opportunity to engage a prospective audience drawing them in closer to becoming paid clients that utilize the services provided by your brand.

Promotional video production for the payroll & bookkeeping services industry can:

• Pique interest from prospects, especially business owners & professionals.
• Improve lead generation on social media, landing pages & in email.
• Increase organic reach drawing up to 157% higher search traffic.
• Increase website conversions for individual web pages and landing pages.

Studies show that professionals actually prefer to learn about new products & services via video over written content, still images, and ads that contain both words & imagery combined.

Marketing Videos for the Payroll & Bookkeeping Services Industry

Marketing video production for the payroll & bookkeeping services industry focuses on a variety of goals including not only building up the number of conversions that are generated through the campaign, but also building audience awareness, increasing audience trust, generating stronger organic reach, and many other tasks. Where promotional videos are largely used at the bottom of the funnel, marketing videos are utilized at each important stage of the sales funnel from the earliest stage where brand awareness is key to the later stages post-purchase where building long-term audience commitment, word of mouth advertising, and repeat purchasing is essential for the brand.

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Payroll professionals can use marketing videos to educate their audience, to share work-related content, and to engage prospects in addition to creating content that will properly engage their existing clientele. The idea, overall, with marketing videos for accountants, bookkeepers, and payroll professionals is to keep the business front and center in the minds’ of the consumer so that whenever a business or consumer needs payroll services, your business or brand is who they think of first.

Fortunately, marketing videos:

• Are desired by at least 54% of consumers.
• Can convince about 84% of consumers to make a purchase.
•  Help consumers retain up to 95% of the message you share.
• Can grow revenue up to 49% faster than non-video marketing campaigns.

Most marketers agree that video is incredibly helpful, and has a positive ROI when it’s used as part of a mixed-media marketing strategy for payroll & bookkeeping services providers as well as for businesses in many other industries. 

Training Videos for the Payroll & Bookkeeping Services Industry

Training video production for the payroll & bookkeeping service industry can have a variety of potential uses, but the ability for payroll & bookkeeping services providers to save time & money with training videos simply cannot & should not be overlooked. Not only do training videos provide a one-and-done solution for bookkeepers when it comes to providing client training on software products or repetitive tasks, training videos are:

• Easy to follow & fun to watch.
• Always available and easy to access.
• Path-based so that learners can engage & pick up on important concepts more quickly.
• Time saving so that learners can learn more in less time.

Whether you’ll train a team of employees, staff, or clients – training videos are a great way to put your video content to work in helping your business achieve its goals without adding time or resources to an already full plate.

Interview Videos for the Payroll & Bookkeeping Services Industry

During the decision-making process, one of the most important aspects of your video marketing tasks is to build an audience of consumers that can trust in what you say and are confident in your brand. Interview video production for the payroll & bookkeeping services industry will help you get your most important messaging across to the target audience in a way that will not only build authority & credibility for your business, but will also build audience trust in your brand.

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Ask Team Beverly Boy about how these types, and other types, of video will help you and your payroll & bookkeeping services business achieve its goals.