Video Production for Personal Injury Lawyers
Personal injury lawyers are part of a niche specific group of legal professionals that provide client representation for tort cases such as those that involve bodily harm, injury, or undue stress to the plaintiff at the fault of the defendant. Injured parties are sometimes entitled to compensation in the event that a fault or negligence on the defendant’s part can be proven by the personal injury attorney. Video production for personal injury lawyers is largely focused on lead generation & on building community trust in order to encourage increased phone calls & case submissions relative to malpractice lawsuits, traffic accidents, workplace accidents, or other forms of accident related claims.
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Revenue growth has been a constant for the personal injury lawyers industry over the past several years and an aging population paired alongside an overall increase in the number of joint liability cases is certain to keep this $41 billion dollar industry growing.
Beverly Boy Productions offers a variety of expert video production services that are ideal for assisting personal injury lawyers in growing their online reputation, building audience trust, and generating leads that will drive revenue increases for their firms. We specialize in promotional video production, expert marketing videos, and video interviews that can be utilized by personal injury attorneys to increase audience awareness & drive revenue-generating ROI for their firms.
Promotional Videos for Personal Injury Lawyers
Promotional video production for personal injury lawyers includes a focus on sharing key insights into upcoming events, sales, key services, or practices that are sponsored by the lawyer or their office in order to encourage viewers to call or visit the lawyer to seek their services. Promotional videos are generally short, engaging and conversion focused therefore they include a powerful call to action that entices the viewer to perform the intended response.
With more than one-third of all internet activity video related, it’s important for personal injury lawyers to get their names in front of consumers online via their promotional video targeting and ads. Doing so places the business front and center when viewers or prospective clients potentially need their services.
Marketing Videos for Personal Injury Lawyers
Marketing video production for personal injury lawyers centers around the creation of a variety of different styles & types of videos that can be used at each major stage of the conversion funnel. From informational videos that draw in consumers that are at the early stages of awareness and potentially considering an attorney or legal advice to the final stages in which the prospect is ready to take action and hire a personal injury firm to assist them, video marketing sets the stage at each important phase to drive consumer action.
Personal injury lawyers can increase their revenue, drive consistent focus from target consumers and generate additional claims action with their video marketing strategies.
In fact, marketing videos can:
- Increase the amount of organic traffic that is generated to your personal injury website.
- Boost the revenue that you generate through targeted claims.
- Increase lead generation for your attorney by up to 66% or more per year.
- Boost email click through rates for your campaigns by 300% or more.
- Increase social media reach 1200% or more for your Facebook, Twitter, Instagram or TikTok campaigns.
For a personal injury attorney, not utilizing video to generate leads and increase your market share or to boost your reputation throughout the community is like leaving money on the table – it’s just not smart!
Training Videos for Personal Injury Lawyers
At your personal injury firm, it’s important to hire and train new employees so that they can provide the customer support and care that is representative of your law firm. Unfortunately, this means you’ve got to train and onboard your new hires which is bound to take up time that you don’t exactly have to spend.
Training video production for personal injury lawyers can offer a solution to this challenge, providing consistent and readily available training that is ideally suited to your firm when you need it most.
In fact, video based training is chosen by many lawyers for its:
- Consistency and effectiveness.
- Flexibility and availability.
- Path-based learning that suits a range of needs.
- Ability to save time & money.
Whether you utilize video training in your law firm for continuing education or to bring on each new member of your team to ensure they’ve got the tools & skills necessary for success, you’re going to quickly find that video training saves time, money & resources over all other training options.
Interview Videos for Personal Injury Lawyers
Expert interview videos are essential to building out trust & confidence within your community. As a personal injury lawyer, the more you can share your experience & expertise with your target market, the more they’re going to feel safe & secure with you handling their case. This is important because competition is fierce in the legal field, and clients need to know that they can count on your law firm to provide the essential care, support, and legal help that is necessary to help them win their case.
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Ask Team Beverly Boy about the many different ways that you can utilize interview videos and the many other forms of expert video production for personal injury lawyers to increase client interest in your firm and generate more leads. We can’t wait to help you put video to work for your legal tea.
