Everything You Need to Know About Blockchain Marketing Videos
As a business owner or entrepreneur that’s introducing blockchain products into its product offering, you need to know how to market your brand in a way that’s going to resonate with your target audience. Video is an incredibly powerful medium for marketing, especially for blockchain products. In fact, blockchain marketing videos can help you to explain your blockchain product, generate hype around an upcoming product launch, and grow audience awareness for your blockchain based business or brand.
At Beverly Boy Productions we’ve worked with several companies that are turning to the blockchain either to introduce blockchain based products and services, or just to accept certain payments such as cryptocurrencies which rely on the blockchain for processing & tracking. To help business owners educate their clients and boost interest around their blockchain based brands, we often produce blockchain marketing videos that are specifically targeted to these very unique audiences. Give us a call to learn more!
Why are Blockchain Marketing Videos Important?
Consumers are new to the idea of the blockchain and cryptocurrencies and whenever something is new, there tends to be confusions or at least a lack of full-fledged information that makes the consumer comfortable. Since comfort (and trust) are important elements involved in consumer decision making, your job is to help your consumer audience learn more about your blockchain products or the involvement that your business has in the blockchain and how it works so that they’ll be comfortable with making decisions about the products, services or offers you provide.
Fortunately, blockchain marketing videos provide your audience with the information, insight, and understanding that they need. In fact, the starting point for many brands when they engage in blockchain based product sales, is to create blockchain marketing videos that focus on building awareness and educating the consumer. This way, once consumers are informed of your blockchain products, they’ll feel comfortable taking steps towards conversions.
Blockchain Marketing Videos Help Consumers Visualize the Technology
Understanding the blockchain and cryptocurrencies can be particularly challenging, especially for those who are not tech savvy. Fortunately, blockchain marketing videos can help consumers to visualize the technology involved and how it works. In fact, brands choose video marketing because it makes understanding complex topics and subjects simply easier to understand
Explainer videos are going to breakdown the blockchain into tiny, easy to follow, clips that help even the least tech-savvy consumer understand what’s going on. Marketing your blockchain product or idea might initially seem challenging, particularly because it’s hard to sell anything that your consumer audience doesn’t understand. However, blockchain marketing videos should be your first step towards boosting consumer understanding so that you can generate conversions!
Types of Blockchain Marketing Videos
You might be wondering, what types of blockchain marketing videos should I create? As with any marketing campaign, planning the types of videos that you’ll produce should depend on your goals. Different types of marketing videos will come up at different stages of your marketing funnel. Early on, at the top of the funnel, you’re going to produce blockchain marketing videos that explain your products or services, however as you move down the funnel, the types of blockchain marketing videos that you create will change.
These are the most common types of blockchain marketing videos that you might consider incorporating into your marketing campaigns:
- Explainer videos
- Product demonstrations
- Company culture videos
- Behind-the-scenes videos
- How-to videos
- Customer testimonial videos
- Branded videos
- Expert interview videos
- Case study videos
As you plan your blockchain marketing videos and the steps you’re going to take towards integrating video content into your blockchain marketing campaigns, it’s important to think about how your videos are going to resonate with your target audience at each stage of the funnel.
Where to Use Blockchain Marketing Videos
Once you’ve decided on the types of blockchain marketing videos that you’re going to produce, it’s time to consider where you will distribute your video content. Social media is an excellent way to distribute your blockchain content but don’t stop there! Consider sharing your blockchain marketing videos on your video for increased search engine results and in various other areas of your marketing.
Incorporating blockchain marketing videos into your email marketing campaigns will increase your click through rates while improving your email read rates, too. In fact, video has a powerful ability to improve your marketing campaigns no matter where you use it! Consider incorporating blockchain marketing videos into your campaigns for increased reach, increased audience awareness, increased rankings & traffic, and increased conversions.
Benefits of Blockchain Marketing Videos
If you’re targeting the right audience with your blockchain marketing videos you can expect significant benefits to come as a result of your campaign. In fact, blockchain marketing videos can help you to convert more consumers into customers while you also increase consumer understanding of your products and involvement in the blockchain. Blockchain marketing videos can also increase your rankings in Google, increase your presence online and on social media, and most importantly, they increase your conversions!
Want to learn more about producing blockchain marketing videos for your business? Give Beverly Boy Productions a call!