Video Production for the Retirement Community Industry in Seattle
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Moreover, considering the expected comeback of the economy post-COVID 19, there can be an increase in retirement communities. So, for you to outshine other retirement homes in this industry, an effective marketing campaign is essential for targeting potential residents and families. Video Production for the Retirement Community Industry in Seattle is the best form of advertisement for the 50,000+ nursing homes across the U.S. We also service retirement homes in surrounding cities like Bellevue, White Center, Kirkland, and Newcastle.
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Video production can create quality videos that can be used in an effective marketing strategy for retirement communities. This will benefit your company by attracting new residents while ensuring current residents receive adequate caregiving services. At Beverly Boy Productions, we work with Seattle retirement homes to put together captivating promotional videos, care-giver interview videos, and customer testimonials. Team Beverly Boy can also show your audience the quality care you provide to residents and how you’ve assisted families who have brought their loved ones to your retirement home. In turn, video marketing will help prospective residents finalize their decision making on choosing a retirement home.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is a major step in reaching out to new residents. That is why you need promotional videos for that purpose. Promotional Video Production for the Retirement Community Industry in Seattle benefits your company in engaging your target audience and making them have an inside and outside view of your retirement homes. This is a fantastic way of creating a great first impression.
Promotional videos for retirement communities perform well when they are created to be short and captivating. These promo videos are uploaded by companies across online platforms like YouTube, the business website, social media pages, and email campaigns where your target audience is likely to visit when they get online. The average internet user spends nearly two and a half hours on social media, looking up quality services that meet their needs. A short but effective promotional video for your social media page could build your retirement community awareness, bring in new residents, and efficiently promote your company. We also service the video needs of clients in surrounding counties like Snohomish County, Kitsap County, Kittitas County, and Pierce County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Seattle is an influential service for companies to use in this industry. With over 82% of the internet consisting of video content, retirement homes have a unique opportunity of effectively targeting their audience using engaging videos that evoke emotion while communicating the quality caregiving services provided at your homes.
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Whether your company is a continuing care community, a nursing home, a village, or something else in the senior living service, video marketing is a brilliant way to help families find your business. Here are some of the many benefits of video marketing, they include:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers a special way of showing the compelling heart of your company. Ultimately, the goal is to create videos that form an emotional connection with potential families that are likely to become your residents.
Video Production for the Retirement Community Industry in Seattle can create informative videos that will help in the decision making of families who are in search of a trusting community for their elderly members. You can count on our team to successfully produce a professional marketing video for your retirement community. We are ready to collaborate with you in creating videos that will sustain your residents as well as invite new residents in your retirement community.
This type of video content will also help prospecting families to choose the retirement community and senior living options which include:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is an important process that ensures your company continually provides efficient senior living services. Since brand new senior care professionals require training to offer proper health care services and excellent housekeeping services to the elderly, personalized training videos can help you out. In addition, these videos are designed to remove the issues that come with traditional in-person training. One of the major benefits of video training is the reduction of the overall training costs. If you want your retirement home to spend less time and money in preparing training programs to up-skill your senior care professionals, collaborate with a video crew to design the best training videos.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are an immersive, engaging and accessible way of training your senior care professionals, while ensuring continuous learning throughout your company.
Video Production for the Retirement Community Industry in Seattle will create training videos that will help guide prospective senior care professionals to which type of senior care facility options that they may be looking to venture into, which include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
Interview videos for the retirement community industry are made up of two types of videos. On one hand, we have expert interview videos for retirement communities that share the viewpoint of caregivers. These are professionals that are not only responsible for meeting the needs of the elderly, but they promote the overall happiness and wellbeing of residents. On the other hand, customer interviews use real stories of residents which add reliability and honesty to a video and the company in general. Our video services are also available in 98101, 98105, 98109, 98114, or 98112.
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Both of these types of videos help to build confidence and assure prospective residents that you are running a good retirement home. Interview videos also inform families why they should bring in their elderly members in your homes by sharing convincing messages from senior professional caregivers, for this we also provide live streaming services. Whether you’re interested in sharing the messages from your company’s qualified staff or the experiences of residents in the homes, interview Video Production for the Retirement Community Industry in Seattle is a fantastic way to help your senior care facility be the esteemed choice when it comes to selecting a quality retirement community home.
