Video Production for Family Clothing Stores
Family clothing stores include a wide range of department store style businesses such as Ross, TJ Max, and Abercrombie & Fitch or the Gap which specialize in the sale of primarily clothing for men, women & children. The family clothing stores industry is a massive $132 million dollar market that has experienced marginal growth in the most immediate timeframe despite slowed industry revenue growth occurring throughout the five years leading up to, and including 2020. Video Production for Family Clothing Stores includes the creation of expert interview videos, promotional & marketing videos, and video-based training that can be used to onboard new employees & prepare them for work within the store.
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Rising overall per capita disposable income and an expected overall increase in the number of children in the U.S. that are nine and under is expected to contribute to rather gradual rising revenue for family clothing stores despite industry competition from external sources including ecommerce brands. Savvy store owners are going to diversify products & services, potentially offering basic alterations or clothing customizations in order to further grow their brands.
Beverly Boy Productions works with family clothing stores to produce expert video content that can be used for marketing & promotions, training, or for building credibility among a target audience that will drive industry growth for the family clothing store brand. Each of our industry experts are prepared to help your family clothing store reach its marketing & training goals.
Promotional Videos for Family Clothing Stores
Producing promotional videos for family clothing stores will drive key contributions to the consumer market increasing organic reach online & boosting recognition for the brand. Everyday more videos are shared across social media, Google and other search engines than ever before. Businesses that utilizing short, engaging promotional videos to entertain their audience and push important deals, events, sales or product insights are reaching an unprecedented number of people with their content online.
Promotional videos are only 1-2 minute total length, but they pack an incredibly powerful punch. Family clothing stores can promote their offers, clothing brands, or unique styles to build up audience awareness & generate increased revenue across the board for their brand.
Marketing Videos for Family Clothing Stores
Want to draw attention to your family clothing store and increase revenue for your brand? Marketing Video Production for Family Clothing Stores is considered incredibly important and potentially valuable to the decision making process for more than 80% of consumers. In fact, 92% of marketers find video to be a very important role in their marketing strategy and the few marketers that are not utilizing video content say they just don’t have the time.
Don’t let time leave your family clothing store behind the competition!
Team Beverly Boy will work with your family clothing store to produce expert marketing videos that:
- Boost organic rankings.
- Increase conversions.
- Drive sales.
- Build trust.
- Increase revenue & ROI.
The ROI generating value behind video marketing for family clothing stores is certainly something that this industry cannot afford to overlook!
Training Videos for Family Clothing Stores
Like many department stores or retailers, family clothing stores suffer from a high employee turnover rate that is largely the result of poor training, reduced time to train, and a general distrust among the worker in the business or the brand. If your workers don’t feel like your family clothing store is committed to them & their success, they’re less likely to stick around long-term.
Training Video Production for Family Clothing Stores can help. Not only do employees prefer video training over long training manuals, 83% actually prefer video over text or audio products too.
In fact, family clothing stores can achieve the following benefits with video-based training:
- Improved overall training outcomes.
- Reduced training time.
- Increased employee productivity.
- Greater accessibility for employees.
- Stronger commitment to training & to the business or brand.
Video training is going to save you time, and money, over traditional training methods and it’s going to boost employee morale so that your workers feel more committed and focused on building your brand.
Interview Videos for Family Clothing Stores
Building up audience trust & their commitment to your family clothing store is essential to generating more clothing sales for your brand. The more you can share niche-specific video content that represents the products & brands that you offer for sale inside your store, the more committed your target audience is going to be to purchasing from you or your brand.
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Expert interview Video Production for Family Clothing Stores is going to highlight the key relationships that you have with industry professionals, the experience & expertise your brand has to share, and the value that consumers can expect from purchasing your brand. Ask Team Beverly Boy about all of these advanced opportunities in Video Production for Family Clothing Stores that will accelerate your business or brand.