Video Production for the Retirement Community Industry in Charlotte
The retirement community industry generates over $75 billion and hires over 1,000,000 personnel. Those numbers can increase for retirement communities, considering that people get older every day. An effective marketing campaign is key if you aim to achieve your marketing goals that will place your nursing home above the 50,000+ nursing homes across the U.S. Compared to other forms of marketing media, Video Production for the Retirement Community Industry in Charlotte is a major step that can lead your nursing home to greater heights. We also service retirement homes in nearby cities like Matthews, Mount Holly, Mint Hill, and Huntersville.
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At Beverly Boy Productions, we work with Charlotte retirement homes to create promotional videos that contribute to effective marketing strategy for retirement communities. So, if you want to reach families looking for retirement homes for their loved ones, marketing videos are great at spreading word about the services you provide. For years, we have collaborated with retirement homes to produce a variety of videos including first-rate promotional videos, expert interview videos, and customer testimonials. Give us a shout if you want a team that takes pride in producing beautiful tours of caregiving homes that capture touching moments between the residents and team members.
Promotional Videos for the Retirement Community Industry
Promotional Video Production for the Retirement Community Industry in Charlotte is efficient in highlighting your retirement community. Promotional videos also keep your business in the spotlight, boosting engagement with your target audience as well as increasing the probability for them to return as a paying customer.
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Brief promotional videos for retirement communities can be used for television broadcasting, but the provide even better results when used across online platforms like business websites, social media pages and email campaigns. Did you know that the average internet user spends nearly two and a half hours on social media? It is important to share your videos on platforms that you expect your target audience to visit. Partner up with a professional video crew and create promotional videos that will increase engagement and invite new residents to your facility. We are also available to service your video needs in nearby counties like Iredell County, Cabarrus County, Union County, and Lancaster County (South Carolina).
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Charlotte is a great opportunity to create dynamic videos that engage, encourage, and inspire viewers to feel confident in your caregiving services. With over 82% of the internet consisting of video content, it is safe to say that the world is adapting new ways for people and businesses to express and communicate with their audiences.
Video marketing is a sterling way to help families find your business. If you are a continuing care community, a nursing home, a village, or any other type of senior care facility, here are benefits of video marketing:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing builds trust with your prospective clients by sharing more information about your brand and what you stand for.
Through effective marketing, families who are in search of a trusting community for their senior family members are able to know more about your retirement community. Video Production for the Retirement Community Industry in Charlotte helps in bringing in new families at the same time preserving the relationship with current families within your retirement community. At Beverly Boy Productions, we work alongside retirement homes to produce a professional marketing video that will put you on the map.
This type of video content will also further express the type of retirement community and senior living options which can be:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
It is inevitable that Retirement homes will bring in new senior care professionals, this is where training in the retirement community industry comes in. In order to keep the wheels of your business turning, new senior care professionals require effective training to maintain top notch services. Personalized training videos is the way to go, rather than using face to face training that face a number of challenges.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Personalized training videos save retirement home owners time and money while still offering their senior care professionals the proper training they require.
Training prospective senior care professionals is important and maintains a promising future for the retirement home. Video Production for the Retirement Community Industry in Charlotte will help guide prospective clients on choosing senior care facility options that they may need, which include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
Interview videos for the retirement community industry are videos that personalize your promotional videos by involving people associated with your retirement home. On one hand, expert interview videos for retirement communities are videos that share what the workforce has to say about working in the nursing home. On the other hand, customer interviews are another variety of interview videos that allow your seniors and their families to give honest reviews about your services. We are available to service your video needs in 28105, 28201, 28205, 28209, or 28126.
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Both of these types of interview videos build credibility for your retirement home and increase trust and understanding in your prospective customers. These powerful videos are also great at sharing the emotion behind your retirement home and the transparency of the relationship with your clients. Interview Video Production for the Retirement Community Industry in Charlotte is a special way of ensuring discernibility of your senior care facility.
