Video Production for the Retirement Community Industry in Indianapolis
The retirement community industry generates over $75 billion and hires over 1,000,000 personnel in the 50,000+ nursing homes across the U.S. Those numbers can increase if we consider the predictions of post-COVID 19 economic recovery and the continuous aging of the boomer generation. An effective marketing campaign for retirement communities is vital if you aim to achieve an advantage over your competitors. Video Production for the Retirement Community Industry in Indianapolis is the best way to go compared to other forms of marketing media. We also offer video service to retirement homes in surrounding cities like Beech Grove, Speedway, Lawrence, and Greenwood.
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At Beverly Boy Productions, we work hand in hand with Indianapolis retirement homes to create dynamic marketing videos, expert interview videos, and customer testimonials. Video production is a powerful service that enables an effective marketing strategy for retirement communities because it has proven to increase engagement from future residents while maintaining current clients. Through the videos we create for you, people all around the world will get a little taste of what your retirement homes have to offer. In addition, our videos will showcase the relationships formed with current seniors in the residence as well as their family’s opinion on your services.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is one of the main goals of using Promotional Video Production for the Retirement Community Industry in Indianapolis. They attract your target audience, creating recognition for your retirement community and increasing the confidence in your services. As a result, you will get inquiries from families interested in bringing their senior loved ones to join your community. When promotional videos keep your caregiving home in the spotlight, it also reassures your current residents to rely on your services.
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Did you know the average internet user spends nearly two and a half hours on social media? And since video is the most used content type on social media, it opens up an opportunity for senior homes to target families through empathetic videos. Promotional videos for retirement communities can be used for television commercials, but they work even better when distributed across online platforms like Tiktok, Instagram, your business website, email campaigns, and other popular platforms that your target audience uses. Our video services are also available to surrounding counties like Putnam County, Owen County, Madison County, and Hendricks County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Indianapolis is an effective service that can expand your market share when executed under a clear video marketing strategy. With over 82% of the internet consisting of video content, the use of video marketing is sure to bear fruits.
It does not matter whether you are a continuing care community, a nursing home, a village, or something completely different, video marketing is an excellent way to help families find your business. Some of the many benefits of video marketing include:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers a unique way to capture and visualize your retirement community’s personality by humanizing your marketing strategy, taking the focus away from the sales you achieve to the emotional connection you build with your current clients.
At Beverly Boy Productions, we produce a professional marketing video for your retirement community that is effective in marketing your services. Video Production for the Retirement Community Industry in Indianapolis will make it easy for families who are in search of a trusting community to take care of their elderly without doubting the dependability of your retirement community.
This type of video content will also further express the type of retirement community and senior living options which can be:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is important if you want to run your business smoothly. From time to time, new senior care professionals are hired, and due to the various issues, that are faced with direct training, personalized training videos are a game changer for retirement home owners and professionals; overall, they save time and money, as well as improve training.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Personal training videos can also be used by existing senior care professionals to remind themselves of what is expected of them.
Personalized training videos equip prospective senior care professionals with the latest caregiving skills in order to improve their service delivery to residents. Video Production for the Retirement Community Industry in Indianapolis will help guide future clients on which senior care facility options are most suitable for them. Some of the options include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
At Beverly Boy, we also produce interview videos for the retirement community industry. Ideally, there are two types of interview videos you can produce, one of them is expert interview videos for retirement communities. These types of videos are great at sharing your team’s point of view. The second type is resident interviews which share real life stories of experiences from both senior residents and their families to your target audience. We also service caregiving homes in 46077, 46201, 46205, 46209, or 46217.
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Using interview Video Production for the Retirement Community Industry in Indianapolis creates awareness, builds credibility, and increases trust and understanding in your prospective clients. To ensure that your senior care facility stands out, professional marketing videos are just what you need.
