Video Production for Hotels & Motels in Jacksonville
The hotels & motels industry, like most of the hospitality industry, is known to be seasonally and annually unpredictable. Smart hotel brands offer provision of a variety of services and accommodations in order to maximize revenue gains despite the volatility of the market. In an industry worth more than $133 billion dollars and employing over 1.3 million people, most hotels and motels are already actively drawing in video marketing to promote their services & accommodations. With the use of Video Production for Hotels & Motels in Jacksonville, the hotels & motels can greatly improve growth for these brands both online and offline. These videos can also be used to showcase your company culture as well as improve your training programs.
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Around 2017, it was found out that video would occupy about 74% of total internet traffic around the world, this figure continues to grow surpassing 82% recently. With consumers watching billions of videos every day, and the average consumer watching about 100 minutes, videos have become an important part of a company’s digital marketing strategy. With YouTube recording 500 hours of video every minute, hotels are using this video sharing platform to attract consumer interest. This is the reason why hotels and motels must invest in producing high quality compelling videos for their brands.
At Beverly Boy Productions, we produce videos for travel and hospitality industry brands including those in the hotels & motels industry. Our video production for the hotels & motels industry includes designing of creative promotional videos that are ideal for use on social media platforms such as Facebook, Snapchat, TikTok, and Instagram. Our team has mastered the production of marketing media, virtual tours, customer testimonials, expert interviews, among other types of videos that are ideal for generating brand specific growth.
Promotional Videos for the Hotels & Motels
Video Production for Hotels & Motels in Jacksonville can be used to share a brand’s story, seduce the mind of the target audience, build customer rapport, and boost customer attraction to the brand. Short promotional videos can be used for many purposes including promoting the hotel’s services, increasing the hotel bookings, increasing audience awareness, and driving consumer trust. To effectively attract the attention of a traveler, produce promotional videos for hotels & motels. A promo video is between 30 and 60-seconds long, but the length of a video will also depend on your distribution plans.
The idea behind promotional video production for the hotels & motels is to:
•Create videos that influence outside partnerships or engagement.
•Create video content that increases audience trust.
•Create videos your audience will remember.
•Create videos that will build brand awareness.
•Create videos that will nurture existing client relationships.
All of these goals, and many more can be achieved with promotional videos for your hotel or motel.
Marketing Videos for the Hotels & Motels
The production of professional marketing videos for hotels or motels can have a striking impact on customer confidence and traveler revisits and stays. Additionally, they can also impact web visits and guest interactions. Creation of high-quality videos that are powerful and memorable influence viewers to reach decision making when looking for good hotels or motels. Digital advertising methods such as marketing videos play an important role for many hotels & motels that are planning on driving visibility and increasing bookings during peak and off-peak seasons.
Marketing videos can benefit the hotels & motels industry in the following ways:
•Increased audience trust.
•Increased visibility on social media.
•Stronger audience exposure.
•Improved understanding of products, services, and accommodations.
•Greater audience engagement and interactions.
•Significant exposure online and advanced rankings in the SERPs.
•Higher conversions and sales.
Marketing Video Production for Hotels & Motels in Indianapolis can help you connect your brand message in a sophisticated and compelling way to inform your target and new audiences on unique features and amenities that make your hotel different from others in the market. You can also showcase the uniqueness of your hotel or motel by highlighting the activities taking place in the surrounding area, on-site activities, meals, and other important events. This is one of the best ways to bring more people into your hotel or resort while you keep loyal consumers satisfied with their stay.
Marketing video production for hotels and motels is one of the most effective ways to attract the attention of consumers that may be browsing for a good hotel or motel to stay at. Consumers are looking to create their own story from video media when choosing their stay. They do not want to worry about poor services when they are paying out their well-deserved money. Marketing videos of your hospitality establishment would be an effective way of showing the positive-aspects of your hospitality brand. Many travelers are looking for authentic places to travel to, promising hotels to stay at, this would be an impactful way of showing all the great amenities and activities and even events that may be happening during the hotel guests stay.
Quality marketing video production for hotels and motels mixed with good customer service and a great stay will result in positive word of mouth marketing from your guests. This is what you need to drive up your conversions and revenue gains. This type of video content can put you in a win-win situation when you work with a professional video production company with experience in the marketing industry and can provide you with tips and insight on how to market your hospitality business.
Training Videos for the Hotels & Motels
Training videos for the hotel industry are important for a variety of reasons. Not only do training videos reduce the cost of training for hospitality brands, they also make training more enjoyable to the trainees as well as create a much easier way of understanding tough concepts. Employees love training videos for their flexibility, ease of accessibility, and because they’re interactive and fun to watch. Training videos for the hotels and motels industry are also great at covering a wide range of topics. You can even show trainees how to handle any adverse situations in real time through a video session.
Training video production for hotels & motels is going to improve employee engagement in your training program, increase the speed of learning, and ensure that the training content is always available for new staff to access at any given time. This type of video content can also help prospective hospitality workers learn all there is about the different positions and roles in the industry.
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Some of these jobs include but not limited to:
•Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)
•Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)
•Executive Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)
If prospective hospitality employees are more interested in the works of the actual hotels and motels these positions would also greatly benefit from training videos for hotels and motels:
•Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)
•Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)
•Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)
Training videos in the hospitality industry are also a great way to train the prospective hospitality workers when it comes to working in restaurants, bars, casinos, and other food establishments as well, those positions are:
•Banquet Server
•Barista
•Bartende
•Cafe Manager
•Food Runner/ Server
•Head Waiter
•Host/ Hostess
Interview Videos for the Hotels & Motels
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Interview videos for hotels & motels include both customer interviews and expert interviews. Producing both video types is a robust way of driving consumer trust in your brand. With expert interviews, you can present your experts to the audience as they serve your guest, and at the same time educate the viewers on what is unique about your facility and services. Customer interviews take that trust a step further, increasing consumer interest in your brand and driving conversions. You can achieve all these with Video Production for Hotels & Motels in Jacksonville.
Interview videos for hotels and motels are a great way to showcase the personality and skills of hospitality workers. Interview videos done by professionals provide interviewees a good amount of time to think over the questions and give their best possible answer. The same cannot be said for real time interviews where the interviewee can be nervous while giving a not-so-good answer right on the spot. Professional interviews also help to mitigate any possible exposure to anything given the times we live in. One of the best qualities of interview videos is that future hospitality workers get to understand how your hospitality establishment is using technology to expand and grow its business.
If you’re a smart hotel brand inquiring about professional video production for hotels and motels, talk to the veterans at Beverly Boy Productions.
