Video Production for Hotels & Motels in New York
The hotels & motels industry, like most of the hospitality industry, has unpredictable changes yearly and periodically. Smart hotel brands work towards offering services and accommodations so as to maximize revenue gains despite the market being inconsistent. In an industry worth more than $133 billion dollars and employing over 1.3 million people, most hotels and motels are already actively engaging in video marketing to promote their services & accommodations. Using Video production, the hotels & motels can massively increase the growth of these brands in the digital and traditional market. Videos can also be used in training programs to boost productivity of the staff.
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Around 2017, it was predicted that video would occupy about 74% of total internet traffic across the world; that figure continues to grow surpassing 82% recently. Generally, video viewing is in the billions each day, with the average consumer watching about 100 minutes. With the advancement of technology, people are allowed to use smartphones and computers to engage in social media; this is one of the factors that has pushed the popularity of video across the internet. Market giants like YouTube with over 2 billion users, and 62 percent of businesses using it as a channel, video is making it easy for brands to target consumers through video marketing campaigns This is the reason why Hotels & Motels brands should not miss out on the benefits of putting video to work.
At Beverly Boy Productions, we are delighted to produce videos for travel and hospitality industry brands including those in the hotels & motels industry. Our video production for the hotels & motels industry includes generation of promotional videos that are ideal for uploading on social media platforms such as Facebook, TikTok, & Instagram. We are also talented in the production of marketing media, training videos, customer testimonials, explainer videos, corporate videos, and even expert interviews among others.
Promotional Videos for the Hotels & Motels
Video Production for Hotels & Motels in New York can give a stunning visual that tells the story behind the brand, while creating a scenario that you want consumers to make on their own. Videos offer a powerful way to draw in audience interest and increase online engagements for the brand. For instance, short promotional videos can be used for many purposes including improving online presence, humanizing your brand, driving consumer trust, and boosting conversions. The typical promo video is between 30 and 60-seconds long, but depending on the distribution plans, some promotional videos for hotels & motels are longer.
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The idea behind promotional video production for the hotels & motels is to:
•Create videos that will build brand awareness.
•Create video content that increases audience trust.
•Create videos your audience will remember.
•Create videos that influence outside partnerships or engagement.
•Create videos that will nurture existing client relationships.
All of these goals, and many more can be achieved with promotional videos for your hotel or motel.
Marketing Videos for the Hotels & Motels
The production of professional marketing videos for hotels or motels can have a significant impact on audience engagement, brand trust, bookings, and sales. In fact, marketing videos play a unique and important role for many hotels & motels that plan on driving visibility and increasing bookings during peak-season and off-peak season.
Marketing videos can have the following benefits for the hotels & motels industry:
•Increased visibility on social media.
•Stronger audience exposure.
•Greater audience engagement and interactions.
•Improved understanding of products, services, and accommodations.
•Significant exposure online and advanced rankings in the SERPs.
•Increased audience trust.
•Higher conversions and sales.
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Marketing Video Production for Hotels & Motels in New York can be the best way for you to capture your audience on a new medium, as well as educate prospects on exciting offers and facilities that would strike the interests of travelers and influence their decision making. Videos created with artistic flair, style and honesty are the key to bringing more people into your hotel or resort, as well as keeping hotel guests satisfied with their stay.
Marketing video production for hotels and motels is one of the most reliable ways of winning the confidence and influencing the decision making of consumers that may be in search of a good hotel or motel. People are looking to spend their money in places where they are made to feel special without having to worry about bad experiences and services. Marketing videos of your hospitality establishment would be the most effective way of showcasing the positive aspects of your hospitality brand. Video is the best tool for marketing the great amenities and activities and even events that shall be taking place during the hotel guests stay.
When you pair up marketing video production for hotels and motels with good customer service and a great stay, you will end up with positive word of mouth marketing from your guests. This can also drive up your conversion rate and revenue gains because it is the most trusted marketing. So, to increase your chances of getting more customers, video production can begin the entire process, and that is why you need to work with a professional video production company with experience in the marketing industry and can give you tips and insight on how to market your hospitality business.
Training Videos for the Hotels & Motels
You need training videos for the hotel industry for several key reasons. Not only do training videos reduce the cost of training for hospitality brands, they also improve training processes and workers tend to learn faster through videos. Employees love training videos for their flexibility, ease of use, and because they’re fun to watch. Training videos for the hotels and motels industry are also a great way to knock out all topics including the tough ones like, how to handle adverse situations in real time.
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Training video production for hotels & motels is going to boost the engagement of your employees in your training program, improve education outcomes, and provide a training experience where employees can access training, anytime.
This type of video content can also help prospective hospitality workers learn all about the different jobs and roles they may be able to take on which may include but is not limited to:
•Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)
•Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)
•Executive Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)
If prospective hospitality employees are more interested in the works of the actual hotels and motels these positions would also greatly benefit from training videos for hotels and motels:
•Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)
•Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)
•Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)
Training videos in the hospitality industry are also a great way to train the prospective hospitality workers when it comes to working in restaurants, bars, casinos, and other food establishments as well, those positions are:
•Banquet Server
•Barista
•Cafe Manager
•Bartenders
•Food Runner/ Server
•Head Waiter
•Host/ Hostess
Interview Videos for the Hotels & Motels
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Interview videos for hotels & motels include both customer interviews and expert interviews. A combination of these types of videos can propel you into building a stronger, trustworthy, and credible brand. With expert interviews, you can make new customers connect with your brand by showing them workers in action as the serve your guests in the facility. Customer interviews bring in an additional impact of increasing consumer excitement and driving conversions. If you want to create a strong marketing force, hire professional Video Production for Hotels & Motels in New York.
Interview videos for hotels and motels are a great way to express the personality of hospitality workers. Interview videos are beneficial to prospective workers because they are able to see the effect of the services produced in the hotel. One reason why professional interview videos work is that interviewees are given enough time to think over the questions and give their best possible answers, instead of the cut and dry modern-day interview where they may appear nervous when answering questions. One of the best qualities of using interview videos is that future hospitality workers will get to see that your hospitality establishment is using the best tools in the industry to market itself.
If you’re a smart hotel brand thinking of ways to promote your hotel or motel for growth using video, hire professionals in video production for hotels and motels from Beverly Boy Productions.
