Video Production for Hotels & Motels in Columbus
The hotels & motels industry, like most of the hospitality industry, experience a lot of volatility both seasonally and annually. Smart hotel brands engage in lots of different services including providing accommodation services in order to maximize revenue gains even in tough economic seasons in the industry. An industry worth more than $133 billion dollars and employing over 1.3 million people, most hotels and motels are already actively engaging in video marketing to promote their services & accommodations. Video production the hotels & motels can provide growth for these brands both online and physically while also helping brands create engaging and effective training programs through training videos.
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Around 2017, it was estimated that video would occupy about 74% of total internet traffic. That figure continues to grow surpassing 82% recently. Consumers are uploading billions of videos every day, with the average consumer watching about 100 minutes of video every single day. As social media continues to become the place where we share and communicate our social and economic ventures, brands need to take advantage of these platforms to target customers using the best marketing media, video marketing.
At Beverly Boy Productions, we produce videos for travel and hospitality industry brands including those in the hotels & motels industry. Our video production for the hotels & motels industry includes creation of promotional videos that are ideal for travelers, and other clients seeking the types of services you provide. We collaborate with our clients from the first meeting to the production of marketing media like training videos, customer testimonials and expert interviews.
Promotional Videos for the Hotels & Motels
Video Production for Hotels & Motels in Columbus can share the unique story of your brand, connecting your message with the target audience. Short promotional videos can be used to convert your social media page visitors to paying customers, elevate the brand, drive consumer trust, and increase bookings. The typical promo video is between 30 and 60-seconds long, but depending on the distribution plans, some promotional videos for hotels & motels run a little bit longer.
The idea behind promotional video production for the hotels & motels is to:
•Create videos that will attract your specific target audience.
•Create video content that increases audience trust.
•Create videos your audience will remember.
•Create videos that influence outside partnerships or engagement.
•Create videos that will nurture existing client relationships.
If any or all of these goals are in your plans, you can achieve them using promotional videos for your hotel or motel.
Marketing Videos for the Hotels & Motels
The production of professional marketing videos for hotels or motels can have a significant impact on audience engagement, brand recognition, and guest interactions. In fact, marketing videos play a unique role for many hotels & motels driving visibility and increasing bookings during low and high season times.
The following benefits can be provided with marketing videos for the hotels & motels industry:
•Increased social media visibility.
•Stronger audience exposure.
•Greater traveler engagement and interactions.
•Improved understanding of products, services, and accommodations.
•Significant exposure online and advanced rankings in the SERPs.
•Increased brand credibility.
•Higher conversions and sales.
Marketing Video Production for Hotels & Motels in Columbus can help you share the story of your brand while also connecting with the audience and people who are researching hotels to stay. In a brand video, it is important to also showcase additional offerings and amenities in the area, as well as pin point on-site activities, meals, and other important events that can pick the interest of prospecting guests while also ensuring that your repeat customers stay interested in your hotel or resort.
Marketing video production for hotels and motels is one of the most direct ways to grab the attention and trust of potential guests who are searching for a good hotel or motel to visit. Consumers are looking to enjoy their vacation without worrying about bad customer service or bad experiences, especially after spending their cash on their stay. Marketing videos of your hospitality establishment is the most efficient way to showcase the unique features of your hospitality brand. This is the opportunity you have to show all the great amenities and activities and even events that may be happening while guests stay at the hotel.
The pairing of professional marketing video production for hotels and motels, good customer service, and a fantastic stay will result in positive word of mouth marketing from your guests. This is one of the most difficult yet the most essential result that can drive up your conversion rates and revenue gains. If this is what you want to achieve, then you need a professional video production company with experience in the marketing industry and that provide tips and insight on how to market your hospitality business.
Training Videos for the Hotels & Motels
Training videos for the hotel industry are important for various reasons. For instance, training videos reduce the cost of training for hospitality brands, as well as streamline training processes and ensure consistency of training materials across all teams. Employees love training videos because of their flexibility, ease of access, and because people love watching videos. Training videos for the hotels and motels industry are also a great way to ensure that you cover all topics and you have educated the staff on how to handle tough customers or edgy situations in real time, instead of experiencing the situation and learning from possible mistakes.
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Training video production for hotels & motels is going to improve employee engagement in your training program, increase the outcomes, and provide an “always-available” training experience for employees. This type of video content can also help prospective hospitality workers learn the types of jobs and positions available in the industry.
Some of these positions include:
•Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)
•Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)
•Executive Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)
If prospective hospitality employees desire to learn more about the works of the actual hotels and motels, the positions listed below would also benefit from training videos for hotels and motels:
•Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)
•Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)
•Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)
Training videos in the hospitality industry are also a great way to train the prospective hospitality workers when it comes to working in restaurants, bars, casinos, and other food establishments as well, those positions are:
•Banquet Server
•Head Waiter
•Bartenders
•Cafe Manager
•Barista
•Food Runner/ Server
•Host/ Hostess
Interview Videos for the Hotels & Motels
Interview videos for hotels & motels include both customer interviews and expert interviews. Together, these types of video are a powerful way for your brand to build consumer trust. With expert interviews, you can introduce your staff members to your audience, and this will attract people as they see your experts showcasing their expertise. Customer interviews offer a little bit more because they show the effect of the service through the eyes of a customers; it is a definite way of driving conversions. It’s all part of Video Production for Hotels & Motels in Columbus that represents a strong marketing force for your brand.
Interview videos for hotels and motels are a great way of sharing the feeling you provide to customers through the services of your hospitality workers. Interview videos done by professionals allow the interviewee to think over questions and give the best possible answer. This is different from other interviews that require on-the-spot answers. As an addition, interview videos also show future hospitality workers that your hospitality establishment is using the latest technologies and services to market their services.
If you are a smart hotel brand seeking expert film crews with the right experience of handling professional video production for hotels and motels, then you need to reach out to Beverly Boy Productions today!
