Video Production for the Home Improvement Store Industry
The home improvement store industry generates over $235 billion and employs nearly 850,000 personnel. Considering the anticipated post-COVID 19 economy rebound, those numbers can increase for home improvement. An effective marketing campaign is essential for targeted marketing and positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for the Home Improvement Store Industry is a crucial consideration for the 9,000+ home improvement businesses across the U.S.
Video production is an effective marketing strategy for home improvement. It allows you to reach potential customers while maintaining current ones. At Beverly Boy Productions, we work with home improvement stores to produce powerful promotional videos, expert interview videos, and customer testimonials. Through video production, our team shows the world the services your business offers and the impact you have on families’ homes. This, in turn, engages your audience and allows you to reach your marketing goals.
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Promotional Videos for the Home Improvement Store Industry
Highlighting your home improvement store is crucial in reaching new customers. Promotional videos keep it in the spotlight and also retain current customers. Promotional Video Production for the Home Improvement Store Industry engages your target audience, making it likely for them to recognize your business and return as a paying customer.
Promotional videos for home improvement stores work by being short and captivating. While they certainly work for television, most brands distribute promotional videos across online platforms. These include your own business website, social media pages, email campaigns – anywhere you expect your target audience to utilize their time online. The average internet user spends nearly two and a half hours on social media, and that number is only expected to increase. A short but effective promotional video on your social media page could increase engagement, invite new customers, and efficiently share your business with the world.
Marketing Videos for the Home Improvement Store Industry
Video Production for the Home Improvement Store Industry is as critical as any other industry. With over 82% of the internet consisting of video content, this is an unbelievable opportunity you do not want to miss out on.
Whether you want to feature your seasonal lawn and garden supplies or the latest hardware and tools, video marketing is an excellent way to help people find your business. Some of the many benefits of video marketing include:
• Spreading the word about their business, brand, products, or services
• Establishing the business as an authority in the home improvement store industry
• Increasing brand authenticity, building trust and credibility with clients
• Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers an incredible way to build trust with your audience, inform prospective customers, and share your products and services across almost any platform, from social media to your own website.
Training Videos for the Home Improvement Store Industry
Training in the home improvement store industry is crucial in keeping the wheels of your business turning. Brand new cashiers or tool technicians may come and go like a revolving door. Personalized training videos eliminate the issues that come with conventional in-person training, allowing business owners and team leaders to save time and money while improving learning outcomes for their home improvement professionals.
Indeed, training videos:
• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are a simple and accessible way to engage your home improvement professionals while keeping training consistent throughout your business.
Interview Videos for the Home Improvement Store Industry
You probably think of applying for a job when you think of “interview videos,” but interview videos for the home improvement industry also include other types of videos. Expert interview videos for home improvement stores are videos that share the perspective of your business’s team and industry leaders. On the other hand, customer interviews are another variety of interview videos that allows your targeted audience to hear what current customers have to say about your business.
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Both of these types of videos can build credibility for your business and increase trust and understanding with your potential customers. They share insight from professionals as well as a point of view they can relate to. Whether you’re interested in sharing your company’s leadership or what your customers have to say about your business, interview Video Production for the Home Improvement Store Industry is a unique way to help your business stand out from the crowd.
